The Company: Build A Biz Online
Current CEO: Ian Stewart
Startup Cost: $0 - $10 p/m
The creator of this platform is named Ian Stewart and it turns out he launched this website (http://www.buildabizonline.com/) back in 2007. It's been attracting a lot more attention from people over the last couple of months so he's probably started ramping up the advertising, makes sense.
I was curious enough to sign up and take a look, so I'll show you what I found and share my thoughts.
What Is Build a Biz Online?
This is primarily aimed at people wanting to build their downlines in their existing mlm organisations. The company claims they have everything you need to accomplish this:
Built to Help Promote Your Existing Business by Providing You With All the Tools, Training & Advertising Pages You Need To Build a Successful Business Online.
You can either lead by promoting Build a Business Online (BABO) and let the system take care of promoting your existing opportunities OR you can lead by promoting your existing opportunities with the offer page they give you and 'soft sell' people into joining BABO under you. Whatever the case, you are going to be building your email list, promoting your existing programs and attempting to build your referrals into BABO.
The Online Marketing Tools
There are a range of different tools depending on your membership level:
- Capture Page Builder
- Offer Page (to promote your programs and BABO)
- Banner Ad Builder
- Tracking Tools
- URL Cloaker, Shrinker, Brander
- Auto Responder
- Web Hosting
You are also shown how to drive traffic to your offer page. I have to admit, I am not the biggest fan of the advertising methods this system teaches. In a nutshell, this is about traffic exchanges and solo ads. I won't go into detail on those but in my opinion they are low quality and kind of spammy.
You can also display ads to folks within the same platform which is also nothing ground breaking or particularly exciting. In all fairness, this style of advertising is quite newbie friendly and they can work reasonably well within the 'make money online' niche to an extent. It also very cost effective.
But the reality is, the quality is low and the time investment needed to use these for free is not really worth it. That's what I think anyway.
Building Your Email List
Your goal is to send people to your capture page (existing or one you create within the platform) and when they put their email into the box and create a free account, you build YOUR list. Building an email list is one of the most important things you can be doing online so this is a good thing.
What the heck is a capture page?
A capture page is just a basic webpage designed to capture a persons email address. You will offer them something of value in return for their email and once they give you their email, they will automatically be taken to whatever you are promoting. Either BABO or something else.
The Membership Levels Explained
There are 3 membership levels in total and each gives you something different as I explain below.
This gives you access to the basic members area where you can set up your program page, watch the training videos, create some banners and grab your affiliate links. It's nothing too amazing but it is free after all and it is giving people value. You can't complain about free stuff right?
This membership option qualifies you to earn $1 recurring commissions when someone you refer upgrades to Pro.
This costs $5.75 per month and does give you value for money in my opinion. This is where you get access to the most fundamental aspects of the system like capture pages and the autoresponder. You get access to their in-house autoresponder which allows you to integrate with the capture page builder and send out unlimited emails. You also get addittional capture pages and other stuff to help you make this system work.
This membership option qualifies you to earn $2 recurring commissions when someone you refer upgrades to Pro and 40% commissions on yearly upgrades.
Pro Plus Membership
This is the same as the Pro membership only you are getting access to their web hosting service. I'm personally not too keen on this since I'd rather use a more established hosting company. I'm also not sure how this really even fits in with everything? Nowhere in the training does there appear to be a need for this since everything is hosted by the system already and there is no mention about building a website.
This membership option qualifies you to earn $2.50 recurring commissions when someone you refer upgrades to Pro and $4 recurring commissions on Pro Plus upgrades.
The Referral Program
During my initial research I found a couple of reviews talking about BABO using a cash gifting based mlm referral program. However, when I started looking into the details of the referral program I was surprised to see no mention of anything like this whatsoever.
In fact, there is no indication the referral program even uses the mlm model. As it stand this is simply affiliate marketing. I did find this quite strange and it may indicate the details were changed after those review were published. I am not sure.
Since I signed up under Ian directly, I did manage to find some of the programs he himself is promoting to members. One of these is called "We Care We Can" which is a cash gifting style mlm. So (while not making it part of BABO directly) he is using this to feed people into such programs. Whatever, I haven't reviewed them so I can't say for sure how great they are or how legit they are. I do recommend you do your research before diving into anything like that though, they can be risky.
What I Liked
- You can start for free
- Considering the price, there is some ok value
- Unlimited autoresponder
- Option to build in your own customised capture page
What I Didn't Like
- Quite a messy and somewhat confusing members area
- Appears the comp plan/ membership has changed very recently
- Traffic methods are low quality
- The 'Pro Plus' membership doesn't quite fit in with the overall system
I guess if you are keen on the traffic exchange style advertising model and want a simple system to promote your existing opportunity then this could work to some extent. The concept of getting people into 1 system that builds your downline across multiple programs isn't new and it can work.
This is not a scam from what I can see and there is some value in the membership. That said, it's not really something I'm getting too excited about either. If you like the look of things and want to test the waters, I don't see a huge risk and you could definitely make money this way if you are willing to put the work in. Whatever you decide, at least now you have a better idea on what this is about!
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