Chances are you’re a consultant of the company or are considering signing up. The question I am going to answer is whether this company is all about recruiting or if you can legitimately make money selling Isagenix products online.
I’ll also look at how these products stack up against others in the marketplace and the process involved in selling them profitably.
Recruiting Or Selling?
In my experience and based on all the mlm companies I’ve reviewed, it’s always about recruiting rather than just selling product. Often times the products are not competitively priced and simply don’t have the brand recognition so it becomes more about signing people up into the business opportunity.
These recruits then inevitably buy the product in an attempt to stay ‘active’ and grow their business.
I recently wrote an article about the Isagenix business opportunity itself which goes into more detail about the recruiting side of things, the various costs involved and if it’s really worthwhile overall.
For now I want to focus on the actual product range and if its viable to sell them online.
A Comparison To Alternative Products
Before you can think about selling these products you need to understand how they compare to other competing brands in the market and how good they really are. This will allow you to understand if there is any real opportunity in selling them on the Internet or not.
Here’s 3 of the companies popular products and a similar product to compare with each so we can see how they stack up…
Note: I am NOT affiliated with any of these companies so this is completely unbiased.
IsaLean- This is their core stand alone weight loss product in the form of a meal replacement shake and retails at about $52 for 14 servings. The price for a 30 day supply @ 1 shake per day is $111.30.
IdealShake- This meal replacement shake is produced by a well known and trusted brand with plenty of good reviews online. It’s selling for $49 at IdealShape.com for 30 servings. The price for a 30 day supply @ 1 shake per day is $49, less than half the price of IsaLean.
Summary of Comparison: The advantage I can see with the Isalean shake is that it contains more protein in comparison to IdealShake and it has had some clinical research conducted to boost it’s credibility. The problem with this research though is it was funded by Isagenix itself and according to an article written by Dr. Harriet Hall the results are inconclusive at best.
The IdealShake is much more cost effective, has a lot higher brand recognition and contains less sugar and fat.
AMPED Power- There is very little real information on this product and the ingredients on the company website other than “it’s super great”. After doing some digging I found a product description stating they have some kind of propriety blend with a few listed ingredients.
It costs $37.95 for 20 servings which works out to $1.90 per serving.
Pre JYM: This pre-workout formula has a ton of information on the ingredients and exactly what has gone into making it. It has a lot of great reviews and doesn’t hide behind a ‘proprietary blend’ either. It is priced at $47.97 for 30 servings which works out to $1.60 per serving.
Summary of Comparison: Given the serious lack of information the product has, a lack of reviews in comparison and the fact that AMPED is more expensive I think it;s safe to say the PreJYM formula is the clear winner here. Personally, I’d buy this even if it was more expensive and I think a lot of consumers would after researching both.
Ageless Essentials: This Isagenix product supposedly “helps protect you from the effects of ageing and gives all round support” according to their website.
There is zero evidence to support this claim anywhere that I can find and it looks to me like a womens multi vitamin. It costs $89 for a 30 day supply and it has mixed reviews online. The really great reviews seem to be obvious paid comments using generic comments like “best vitamins ever!” or “Great vitamins!!” which is never a good sign.
Here’s one review from a verified buyer from Amazon I found by someone having used it for 3 solid months:
XtendLife Total Balance: This product is the closest match I could find online. It has a lot of high quality ingredients, great reviews and claims to do a very similar thing. It comes in at $40.89 for a 30 day supply, less than half the price of Ageless Essentials!
Summary of Comparison: At less than half the price, way better reviews and a lot more product information I am going with XtendLife. I cannot see one shred of reasoning as to why anyone would choose Ageless Essentials, unless it was because they were a rep trying to build their business.
Final Thoughts On Selling The Isagenix Product Range
To me ti seems my initial suspicions were correct, Isagenix products are very expensive in comparison to similar and better recognised products in the marketplace. Unfortunately this is the case all too often with mlm companies. I am not saying there is no value at all in their product range but I think it is important to understand how they compare, in this case not very well.
It’s easy for the company leaders to proclaim how superior their products are but after looking closer I am personally not so convinced. At the very least consumers are going to be having these doubts too and if you are thinking of selling these products that matters.
Here’s a snippet I took from an interesting article on consumer perception relating to food purchasing that indicates a trend towards more skeptical consumers when it comes to health claims:
From everything I just spent hours looking into, I don’t think the majority of people will be convinced that IsaGenix is ‘far superior’, not by a long shot. The online consumer (and the consumer in general) is MUCH better informed as to making product purchases in this day and age and won’t just take a companies word for something.
The majority of people buying these products are those with an interest in the business opportunity, the company mandates a certain level of purchasing for people every single month in order to stay ‘active’ in their business and earn commissions. If they aren’t making sales then they need to buy this amount themselves.
Based on my research this requirement equates to about $150 per month just to stay active!
If you are still fully determined to sell Isagenix health products, I recommend reading this article on driving targeted customers and leads into your mlm business with your own website. This is by far the best and most cost effective approach to building your business and at the very least will give you some good ideas to leverage the Internet to get customers.
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