To me traffic exchanges are one of the most seedy, useless and ridiculous ways of generating traffic online. The question is though, do traffic exchanges really work and are they worth the time and effort?
While they might work for some offers, anyone with a legitimate website wanting to really add value and build a long-term business is just a wasting their time using these traffic methods.
Let me explain why I feel this way…
Why The Concept Is Flawed
The whole idea of a traffic exchange is that you log in and start clicking away for hours and hours to gain credits, so that other people will then view your website to earn views.
The thing is that people will click through as quickly as possible to earn as many credits as possible so they can have their site being viewed as a result.
They are NOT interested in whatever you are promoting because their primary goal is to click through as many pages as possible.
So in other words… people are viewing to get views, not to look at your offer!
You’ll Waste Hours Or Money
When I tried a couple of these exchanges a few months back (not with this website) I literally wasted hours just to get a handful of credits. In the end I got frustrated and worked out that the only way to make this work is to actually pay for the traffic.
It seemed cheap enough so I gave it a go… what happened?
I wasted a good amount of money on several traffic exchanges with several squeeze pages and got absolutely no results! This was after thousands and thousands of page views, not one single action was taken. I started looking at others experiences online and soon realised this is very common, I should have done my research admittedly so I blame myself for this.
I guess you could argue that maybe it was the squeeze page, but it was of a high quality for what it was. Even a very average page would at least have had some kind of result.
Apart form the fact that no one cares what you are flogging since they just want views for themselves, it is also ineffective because a lot of the time these traffic exchanges use either manual clickers from overseas that don’t even speak english, or ‘clickbots’.
This is very common with traffic exchanges.
Even if that is not the case with the platform you are using, the attention spans of the people using them are almost non-existent. You may find you have to hype the crap out of whatever you are promoting to even think of getting someone to click, as they have just seen hundreds of other similar pages.
You also are not able to properly target you viewers to any great level from based on the ones I have used, and targeting is absolutely key to success in any marketing.
The Kinds Of Websites That Use Them
The ones that do use these are typically make money online websites and while there is nothing wrong with teaching people how to make a dollar online, have a look at the type of rubbish products kicking around those exchanges.
Most of them are all hype and absolutely scream poor quality product, if not total scam.
A Word On Google
All I am going to say here is that Google doesn’t like anything artificial other than credible paid advertising through social media or PPC etc.
While you may be fine using them, don’t think that getting 10,000 clicks through these sites or click farms will in any way help your rankings, even if it does it will be very short lived.
Google is dedicated to helping their users find quality content and are always updating their algorithm, trying anything that will manufacture rankings is a big mistake.
Is There An Alternative?
I guess it depends on what you are trying to accomplish as to what alternatives there are.
If you are looking to create long-term success and create a consistent income then you should learn how to create your own website and get it ranking in the search engines. Getting organic traffic takes time and a lot of effort no doubt, but the rewards are far greater than anything you will ever achieve with a traffic exchange. This much I am certain of.
The good thing about doing building a quality website and getting it ranking is that you are growing something worthwhile and that will deliver consistent results over and over. In my experience, the best way to get started is to learn how to find low competition keywords and implement them into your website strategy.
Little by little you can build solid and consistent traffic. The most important thing is to create valuable and worthwhile content that your users will benefit from. Once you start making money with free traffic organically, you can try PPC, social media, video marketing and a whole host of other powerful and legitimate traffic building strategies.
Anyway that’s my take on traffic exchanges, what do you guys think?