Product: Dumb Little System (DLS)
Owner: Bryan Winters
Price: $10 - $291
What Bryan tries to sell as a 'stupid simple autopilot system' is really more like a re-framed chain recruiting gig. This is really a unique spin on a multi level marketing system. You can make money with a system like this but I don't recommend it for a number of reasons as I explain.
What Is The Dumb Little System?
I couldn't help but look into this system after seeing it was created by Bryan Winters. I've purchased other products he's created in the past and found them to be mostly hype, so I was keen to see if he had anything new to offer. In the videos, Bryan refers to himself as a 'genius' for coming up with this system and claims it will "stuff $10 and $90 commissions" into your ClickBank account on autopilot. Big claims... as usual.
I have to say, this is definitely different from the majority of affiliate marketing style products out there, but as always there's more to the story than the sales pitch lets on. The best way to explain this is that it's kind of an affiliate marketing/ multi level marketing hybrid business model. What the?
Your commissions are paid via a third party called ClickBank based on third party products. This is plain old affiliate marketing. However, this is structured like a multi level marketing business model since you get paid to refer people, who refer people. Realistically, the recruiting aspect is the only thing that makes this system worth being involved with as oppose to standard affiliate marketing.
How The DLS System Works
The products are readily available for purchase anywhere but in order to participate in the recruiting aspect, you must buy them through the links in the DLS system. In other words, this has a pay to play recruiting scheme element. Here's how this system operates at a glance:
In a Nutshell
- Sign up for free
- Pay anywhere from $10-$291 to unlock the full potential of your replicated funnel system
- Blast out $100's worth of solo ads to recruit people under you who'll then do the same thing
While Bryan might claim this is free, it is impossible to make money with DLS unless you buy one or more of the products he has laid out within each step. I will go through these steps with you now.
Step #1 Watch The Sales Pitch & Hand Bryan Your Email Address
There's not much more to say about this 'step'. It's really just designed to make this system appear to be free when there's no way to make money without spending hundreds of dollars. Plain and simple.
Step #2 Qualify For Direct Commissions
The very first thing you need to do after watching the sales video is purchase any 1 of the 3 products shown below:
Purchasing the lowest cost $10 product will apparently qualify you for commissions on any person you directly bring into this system, no matter which product they buy. Clearly, it stands to reason that most people are just going to buy the $10 product to qualify. Unless you wanted to listen to Tai Lopez talk about Lambos and hollywood mansions? Yeah, me neither.
Anyway, after buying one of these products you will qualify to earn commissions on anyone you refer directly and considering most will go with the $10 option, this means you'll earn a $4.88 commission through ClickBank. I checked. If this is all you did, you are flat out wasting your time and money since you can promote this product for free directly through ClickBank anytime you like.
Step #3 Qualify For 'AutoPilot' Commissions
In order to qualify to earn commissions on this step, you must purchase a subscription with Cash Blurbs (CB) which is owned by Bryan himself. This costs $27 in your first month and $20 per month thereafter and qualifies you to earn commissions on your referrals, referrals. AKA your level 2 referrals. This should be considered as part of the cost of joining since earning commissions on level 2 referrals is the only unique thing about this system as oppose to just promoting the products directly.
Let me explain...
When someone you directly refer buys something in step #2, you get whatever commission it corresponds with. As mentioned, this will most likely be $4.88. However, when that same direct referral purchases a CB membership, you make nothing. Nada.
In order to earn from step #3 your referral must bring someone in under them who becomes your level 2 referral. When your level 2 referral purchases a CB membership, you make that commission. I'm not sure what the dollar amount is on that but it's obviously under $20 (product retail). To make this easier to understand, take a look at the example below.
So you effectively forfeit commissions from CB memberships your level 1 referrals purchase, but make commissions on any level 2 referrals who purchase.
In other words, you are relying on people under you to 'might' bring people in who 'might' take action. There is no way to even contact your referrals to help or encourage them to build their team! At this point in the DLS system, there is nothing revolutionary or exciting about this. It's a dice roll.
Step X High Ticket Commissions Qualifier
This is where the real money is going to be made by those who know how to drive tons of traffic. This step is all bout joining 'Directory of Ezines' which costs $197 and gives you access to a directory of online magazines/ newsletter publishers with an active subscriber base.
In other words, you are buying a list of people who are willing to sell you advertising space... I haven't purchased this so I can't say how effective or 'exclusive' this list really is but I can say that it's a very expensive way for newbies to get traffic.
In order to qualify to earn the $90 commissions from this step you must buy the $197 product yourself. The key difference with earning on this step is it pays out on either level 1 or level 2 referrals, and it's high ticket.
Example 1: If you refer John and he buys the DOE membership, you make $90. If he then refers Beth you'll make nothing since John has qualified himself for this commission.
Example 2: If I refer John and he does not buy the DOE membership but he refers Beth who does, you make the $90 commission.
Think of it like this for a moment. If Beth (your level 2 referral) makes the $197 DOE purchase, someone is going to earn the commission on this. It's either going to be John, You OR Bryan Winters himself.
If neither you nor John have purchased this to qualify, it's going to be Bryan who scoops up that commission which is why he stands to gain by being at the top of this system.
Step #4 'Scheduling' Traffic
This step is all about driving traffic to your replicated sales funnel which is absolutely critical to making money. Without traffic, you won't make a single dime.
In order to 'schedule traffic' you are going to be spending $100's to $1000's to start seeing tangible results with the methods he encourages. Namely, solo ads. These are ads you send to another marketers email list for a price. In reality, it's very much like spam since these subscribers never joined your list and you are promoting stuff to them in a pretty overhyped kind of way.
I'm sure some people would disagree with me calling it spam and fair enough, but that's how I see it. I'm not a fan of this method and I don't like sending people emails like this, it's lame and somewhat misleading.
The 'Missing Link' For Newbies
One of the best ways to leverage paid traffic is to collect a persons email before sending them to your affiliate offer. This is because only a very small percentage will convert and take action, that's just how things work in the online business world.
This system offers no training or help to accomplish this all important goal which means the majority of beginners are going to be spending tons of money on traffic and seeing average results at best. Also, whenever one of your referrals join this 'free' system, they give their email to Bryan which means you are effectively handing your email leads to him on a silver platter!
That doesn't mean Bryan is doing anything wrong though, he is just 'leaving out' a critical aspect of getting the most out of your paid traffic. And to be fair, he is going to be emailing the folks who didn't take action on the day to join under you which is good. The point being you are still building his asset instead of your's which I definitely don't recommend doing. If you join this, it's worth learning email marketing and getting yourself a capture page in my opinion.
What I Liked
- Possibility of making both direct and passive commissions
- Has tiered products ('free' / $10 / $20 recurring / $197)
What I Didn't Like
- No value in the free membership whatsoever yet Bryan markets it as a 'free system'
- Products clearly exist to faciliate the recruiting aspect and could be swapped out for anything
- I'm not a fan of the traffic methods, especially with the kinds of email swipes he gives you
- Relying on your referrals to bring in referrals is a gamble, especially when you can't even contact them
- Has a strong chain recruiting element
It's not a scam, but I don't recommend it either.
I've gotta hand it to Bryan, this was kind of 'genius' in one sense. He has effectively set up a full blown chain recruiting scheme in such a way that allows him to fly right under the radar. And to top it off, he's got a bunch of newbies paying for traffic to build his email list! When you strip DLS back to it's core it really is "stupid simple"... purchase irrelevant products to qualify for recruitment commissions and get other to do the same thing, who get others to do the same thing.
What makes this particular scheme unique is the following 2 elements:
- He's not actually selling you anything, he is simply choosing who's affiliate link goes where
- He is not paying you any commissions directly, ClickBank is paying you
Can you make money doing this? Yes. To make anywhere near the kind of income Bryan talks about though is going to require driving tons of traffic. Relying on paid advertising to get traffic (especially without using your own capture page) is not the best approach and will probably cost you way more than you make.
You are also relying on other people to get referrals in order to make the real commissions this system was built for. Failing that you'll be hoping level 1 referrals buy the $197 product which is a bit of a stretch in my opinion. Most won't. For the most part, unless you are making commissions from your level 2 affiliates in either step 3 or step X you might as well just promote these products directly for free through ClickBank. I won't call DLS a scam but I don't recommend it as the best option for building an online business either.