The Company: Easy 1 Up
Current CEO: Peter Wolfing
Startup Cost: $25 - $500
What Is Easy 1Up?
The company claims this is a 'simple and easy way' for anyone to start making money online and the system does all the selling and telling for you. I guess in some respects this is an easy system to follow since your main job is just sending traffic to the sales page, but there's more to the story than this.
The owner of the program has chosen to hide his identity on the website and has set the domain registration to private which is not a very good sign to kick things off. According to many reviews and affiliates of the system, the owner of the program is none other than Peter Wolfing who has launched a number of similar systems over the years.
I reviewed one of Wolfing's mlm programs called 'National Wealth Center' a while back and I can't say I was the biggest fan after I looked into the details. It uses a similar model called the 'Reverse 2 Up' and emphasises how simple and easy it will be to make money. I was skeptical so I picked apart the compensation plan piece by piece and what I found was nothing short of unbelievable. In short, to make the kind of money most affiliates are claiming you need 100,000's of referrals in your downline. What's worse, many NWC affiliates are claiming this is 'easy' to do within 10 months or less! The way the comp plan is presented looks awesome, but it's one of those things where it doesn't become clear what it's really about until you analyse it properly. Anyway, that's my rant about NWC over.
There are 4 product packages available for purchase which are apparently some kind of Internet marketing education products. Other than 1 page containing a few bullet points, there is very little information to help a consumer understand the difference between paying $25 or $500 in terms of a tangible product.
Upon entering the members area there is still nothing further explained. You simply get details to make payments directly to your sponsor... why would you be paying someone else for products this company is providing? This is not how legitimate companies operate. You see, the core value of the underlying product is of paramount important in an mlm company in terms of sustainability. Otherwise it's all about chain recruiting which is not a good thing.
The Business Opportunity & Comp Plan
This particular scheme uses what is known as a 'reverse 1 up' compensation structure with an unlimited depth. This sees you keep your first direct referral and give away your second direct referral to your sponsor. You then keep every other direct referral on level 1 from that point forward.
Each referral you get paid on earns you 100% commissions depending on what 'product package' they purchase. So if they buy the $250 package, you keep $250. There is also an admin fee of 10% on all purchases which goes straight to the company.
Looking at the illustration above, you would keep all of the referrals in orange and those in grey you make zero dollars on. This downline structure sees you making 100% commissions on a very small number of the total referrals within your organisation. As you can see from the example below, there are 26 people in your (pay legs) downline yet you are only getting paid on 6 referrals. I have used the ever popular 'just get 3 who get 3' pitch as an example but it can go infinitely wide and deep.
The commission rate might be 100% but the number of referrals you are actually getting paid on decreases significantly the bigger your team gets.
Are you starting to see why this so called 'simple and easy' compensation plans really isn't as great as the sales video implies? You can make money but you have not been given the whole picture.
Signing Up & Getting Qaulified
As mentioned earlier there are 4 separate product packages and buying one of these is essential to get yourself qualified for commissions. So to earn $100 commissions you must buy the $100 package or higher. In order to earn commissions from everyone you sign up you must buy the $500 package yourself.
Is This a Worthwhile Venture?
You can absolutely make a good income with this in the short term but in my opinion, there are too many red flags to consider this a worthwhile option for me. It effectively operates as a chain recruiting scheme. When you understand how these schemes operate, it is obvious the products are nothing more than a poor attempt to pass this off as compliant.
Unfortunately, there's no way I could recommend something like this in good conscience. I could promote this and make money quite easily, all I'd need to do is throw an affiliate link in here somewhere. But I don't think this is going to help most people build a longterm business so I'll pass.
What I Liked
- You get paid instantly
What I Didn't Like
- Vague information about the products
- Affiliates recruit affiliates and get paid by these recruited affiliates directly, like a cash gifting scheme
- Not a very lucrative model in comparison to many other mlm's
- Owner hides his identity
- Similar scheme to NWC which I'm not keen on
Despite claiming this is a simple way to make an easy money online, there are some pretty big red flags all round. There is a reason the owner tries to remain anonymous, when this collapses in a few years or so, it's much easier to step away from the whole thing unscathed.
If you are looking for a legitimate way to make money online then I can safely say this is not the right approach. There are far more reputable companies with quality products people are willing to buy which means greater longterm sustainability. I won't call it a scam since you can make money, but I do think there are better options to consider. Whatever you decide, hopefully this review has given you some insight to help you make a more informed decision moving forward!
I spent years listening to 'gurus' which left me broke, frustrated and totally lost. There's only ONE program that helped me create a real income online, here's how it helped me succeed...