As the old saying goes... knowledge is power.
This is especially true within the online world, since the only thing standing between you and a wildly profitable business, is how much you know about a given topic.
Imagine what you could accomplish if you transferred everything Mark Zuckerberg knows about the internet (and us) into your brain? Well, thankfully we don't need to go that far to get tangible results!
The key to success online is to get good at ONE thing and branch out from there. You need to get your hands on actionable information, without paying a ton for it. That's what this article is all about.
7 Free Digital Marketing Classes Online (worth taking)
Whether you're looking to educate yourself about creating an online business from scratch, or you are looking to build upon an existing business, each of these free online classes will help you grow as a digital marketer. More importantly, they will help you kick ass online in 2017 and beyond...
#1 Online Entrepreneur Certification (Level 1)
This is my top pick for anyone looking to create an online business from scratch. There are many reasons for this, but if I had to pick just one reason it'd be this- the training just plain works!
This course is designed to introduce complete newbies to the process of building an online business around any passion, hobby or interest. You will learn all about setting up a website, getting your site ranking in Google, and making money from those who visit your website.
The training itself consists of 10 lessons with text, video, checklists and you can ask questions (and get answers) after each lesson which is pretty cool. Not only is the training itself free, but you also get 2 free websites (including hosting and domain) which allows you to follow along.
If you've been wondering how to get started online for real, I highly recommend taking this class:
#2 Core Fundamentals Of Niche Research
If there is ONE thing that stumps people looking to get started within the online marketing world, it's choosing a niche to target. Don't stress, within the context of online marketing, a niche is just a group of people looking for a solution to their problem.
For example, people looking for a solution to stop their dog from barking, those wanting to compare the best gaming headsets or folks wanting to improve their golf swing, there really are millions of niche ideas you can tap into and make money with.
This course shows you how to conduct niche research that leads to coming up with highly profitable niche opportunities online, so instead of scratching your head wondering what on earth to do, it's all covered here. You will learn how to dig deep into understanding your target audience and how to create profitable campaigns around those niches, including finding awesome products to promote.
Even if you are just wanting learn more about an existing niche you are targeting, this is worth a look. The more you know about your niche, the better you can align your products in a way that solves their problems and ultimately, makes you more money.
#3 Making Money With WordPress
The very first course I showed you is the best place to start when it comes to making money with a website, hands down. However, this really takes it to the next level. This course covers a LOT of content within 21 lessons that walk you through the process of website marketing.
If you have ever wondered what the whole 'blogging thing' is about and how those guys actually make money, this class is an absolute must.
The topics you are going to learn about range from setting up your first WordPress website, SEO, PPC, Social media and many other topics. This is very in depth, so be prepared to take notes!
#4 The Art of Email Marketing
No doubt you have heard the age old "the money is in the list" right? Yep. Well, it kinda is!
Getting a firm grip on email marketing is truly worth your time regardless of your business or how you monetise it. Whether it be affiliate marketing, a brick and mortar business or selling digital products online. Email marketing is a key component of almost every successful marketing strategy.
The cool thing about this class is that it's not just a "how to" guide you can find anywhere, this really dives into the fundamentals of email marketing and how to properly communicate with your audience.
After all, having a list of emails on a database is one thing, but knowing how to engage the actual people behind those emails is an entirely different story!
This course walks you through the entire process, from getting opt-ins to making sales:
#5 Local Marketing & SEO Strategies
It's no secret, there is a boatload of potential within the local marketing arena, especially when it comes to Google rankings. If you can learn how to get a website ranking for a local search term, not only can you grow your own local business, but you can make a wildly profitable business out of helping other businesses do the same.
For example, let's take the keyword (search term) of "Dentists Albion NY" and plug it into my nifty little keyword research tool called Jaaxy. Without going into too much detail, this keyword is SUPER low competition which means you can easily rank for that keyword. Even as a relative newbie.
Why does this matter? Well, when people are looking for a dentist in Albion, your site will show up! Believe it or not, you can create a basic website for that keyword and actually use it to create leads to SELL to a dentist in that area. Those guys pay awesome money for leads, because the jobs they do are worth good money to them.
This is where things get really crazy though... Albion is one of 932 towns within New York alone, and that is just ONE profession under one keyword! Truly, local marketing is incredibly untapped and offers huge potential and the contents of this course will show you what I am talking about:
There is practically endless opportunity within the local marketing space and the only thing standing between you and hungry local businesses wanting more customers (and willing to pay to get them) is knowledge. This course will give you that knowledge, and it's completely free.
There is also another great free course about local SEO here which is well worth checking out.
#6 Pay Per Click (PPC) Marketing
Up until now I've shown you courses that specialise mostly in helping you get results with free traffic through the search engines, like Google. But that's really only part of the opportunity online.
Specifically, this course deals with PPC through Google Adwords which is well worth learning about. One of the biggest reasons I recommend doing a course like this before shelling out money on ads is that it can save you a TON of money. And I really do mean a ton of money!
Speaking from experience, it is very easy to burn through large amounts of money if you don't know what you're doing when it comes to paid advertising. Take the time to learn this stuff, it's well worth it.
#7 Social Media Fundamentals (HootSuite)
I personally focus the majority of my efforts on blogging, but the more time goes on the more effort I am putting into social media marketing. Hands down, this is well worth learning about. You can use this alongside a website marketing strategy, or entirely on it's own. Either way can net you some exciting results if you are willing to put in the effort.
I have been putting the majority of my time into Facebook and Instagram because the combination of those two mediums, with a website, is extremely powerful. However, there are endless ways to tackle social media. This course doesn't hold back:
The thing I like about this course is that it is both in depth and covers a range of different platforms and doesn't assume you know anything. You will have to create a free account with HootSuite to access this, but given the sheer volume of quality free content, it's well worth 30 seconds to do so.
Extra Freebie Goodness
What good is a list of epic free classes without some bonus free classes? Yep, I thought so too!
A company called Thrive Themes, which I use for all kinds of website and email marketing tasks, recently opened up 'Thrive University'. Since it's totally free, I figured you guys might want to know what you can gain by going through it.
Basically, they have a number of in depth courses relating to email marketing, capture page building and content marketing among other topics.
Here's a quick snippet:
The training here is showing you how to use their suite of tools (which I am not promoting btw) but I still think there are worthwhile insights to learn there. I also genuinely love their tools and wouldn't be without them, so you may find they are worth checking out anyways.
There you have it! Some of the most valuable free training you will find online on various key topics related to digital marketing. Without a doubt, if you take the time to go through these (preferably top to bottom) you will learn new skills that will set you up to build and grow your income online.
I do recommend sticking with one or two methods though, otherwise you will probably end up lost and overloaded with information. But by all means, bookmark this page and come back later for the rest.