The Company: ICANGet2
Founder/ CEO: Michael Glaspie
Affiliate Fees: $0 - $14.95 per month
The company offers a mobile marketing app tailored for recruitment into the 2x14 matrix mlm opportunity that goes along with it. It is possible to make money and there is some value in the product, but there are drawbacks to consider before diving into this as I explain.
Full Review Of iCANGet2
The company was founded by Michael Glaspie (Mike G) in early 2016 as a mobile marketing based mlm opportunity. According to the company website they offer:
An unparalleled marketing tool paired with an unparalleled opportunity
It appears that iCANGet2 is owned by iCANetwork which was founded by Mike back in 2011. The iCANetwork website offers a range of digital marketing products along with a similar mlm opportunity that no longer operates.
Apparently, Mike is a big deal in the mlm space and has recruited 1,000's of people into his previous mlm companies. He doesn't disclose which companies these are on the sales page but after doing some digging it appears he has founded and/ or promoted dozens of mlm companies since 1997. One of the companies Mike actively promoted is known as Team Vinh and according to their website...
Mike G is the "Alpha" Guru of the SUPREME Internet Marketing Consortium (Source: http://www.teamvinh.com/news/details.asp?id=6)
The same website goes on to say that Mike is a 'friend and equity partner' of theirs which likely means he was one of the top recruiters in the company. As it turns out, Team Vinh was allegedly involved in fraudulent business activities which led to the SEC taking action against them.
The Team Vinh opportunity is defunct and now redirects it's website visitors to another company in pre-launch named 'Solarium Network International' who is set to take over where Team Vinh left off. It seems that despite all of this Mike is still on the bandwagon for this company when it launches.
Mike has grown a large network and knows how to recruit people into his downline, no one can deny this. But there are definitely some red flags in terms of what he has been involved with in my opinion. I'm not saying he's a scammer but it pays to do your own research before buying into something an mlm guru is pitching you.
The 'Silent Salesman' Mobile Marketing APP
The Silent Salesman is an app that allows business owners to communicate and advertise to their existing customers or anyone who downloads the free app. It acts as simple mobile website where youcan show information about your business, present special offers and send bulk text messages and 'push notifications' to end users.
The end user simply downloads the free app and punch in a code unique to your business they will be 'subscribed' to your customisable business page along with any other businesses they subscribe to. This costs $14.95 per month and includes unlimited text messages and notifications.
It appears the ICANetwork website was selling the very same mobile app back in 2011, so this is really just an upgrade to their existing app. The only difference is that instead of just sms messages it now includes push notifications, they even use the same sales copy they did 5 years ago! You can verify this yourself by checking out the ICANetwork web archives.
It does beg the question of why the original version didn't take off given how cutting edge it was?
I'm not an expert in this style of marketing but it is a legitimate concept, many companies use this to engage their customers. Push notifications are just messages an app in your phone sends you relating to the app. For example, FaceBook uses these notifications to alert you about activity within your social circle or on pages you've liked. Local businesses are using push notifications to send location based marketing messages to their customers and to further engage their audience.
Text message marketing is more common and can be an effective marketing strategy, particularly for local business. This service gives you an unlimited number of text messages to those who have downloaded the app within the US and Canada and who have registered their mobile number. If the user has not registered their number when installing the app or lives outside The United States or Canada, they get a push notification instead.
There are many service providers in this space and almost all of them cost more than the Silent Salesman subscription. For example, TextMagic is a well known company and costs $40 per 1000 messages sent. That said, price is not the only thing to consider as I explain below.
Is The APP Good Value?
If you really can send unlimited text messages and push notifications, then this does appear to be reasonably good value for money. Genuine customers would find it difficult to evaluate this product properly though since there's a distinct lack of information about the products on the company website.
For example unanswered questions like:
- How good is the deliverability rate on sms?
- Do you get your own dedicated number or is this a shared service (almost certainly)
- What level of targeting/ analytics does the app give you in order to personalise and fine tune your campaigns?
The most important thing to understand with this product is that you don't actually own anything. Your own mobile site and any leads you gather are owned by the company:
The terms also state they have the right to terminate you account without warning at their sole discretion. Cool! You could build up an entire list of targeted prospects (very valuable) and fine tune your mobile site and campaigns only to have it ripped out from under you if the company craps itself! Giving you unlimited messaging for a low price is one thing but clearly there are other factors to consider.
Building a targeted list of leads for an opportunity or customers for your business on any medium takes a lot of effort and is a very valuable asset. There is absolutely no way on earth I would be giving the rights to such a valuable asset to a third party company.
Alternative Product Solutions
There are plenty of different ways you can go about leveraging mobile marketing in a similar way to this and I'll briefly outline them here.
Facebook Business Page
Anyone can sign up and create a free FaceBook business page. This page allows you to display custom events, discounts and keep your customers updated along with sharing useful content and leveraging the power of the FB platform. The advantage is that it's free and extremely powerful in terms of targeting. FB allows you to profile your audience very effectively and even re-market to them and similar audiences based on the data you receive. If the end user of the FB app allows notifications on their mobile device, they can even be alerted by updates and offers automatically through the FB app. The drawback here is that you cannot bulk message directly.
Create Your Own App
There are many resources available to create an app, both free and paid. For example you could create a drag and drop app for your business with AppiePie for free or upgrade to a $30 per month account to be able to publish to the Apple store. I haven't done this myself, but the process appears to be very straightforward and you would actually own your asset, the app and your list of customers/ prospects. This does cost a yearly $99 developer fee from Apple and a once only $25 Google Play store fee.
With the $30 p/m account you get:
- 10,000 push notifications
- Google Analytics integration (very useful for targeting and segmenting)
- Very fast support (I was immediately able to ask a million annoying questions on live chat)
Alternatively, there are similar and less expensive services like MobinCube that require you to display ads up to a certain account type. Again, I haven't used these but it's nice to compare and see what else is out there to help you make a more informed decision before jumping into this.
Is It All Just About Recruiting?
The business opportunity is largely about recruiting people who recruit people, I won't sugar coat it. The moment you land on the main website homepage you are greeted with information about the opportunity instead of focussing on the products.
The very name 'ICANGet2' suggests that if you can just get 2, you can build an empire. Unfortunately, that is nothing more than a fairly tale. No one (and I mean no one) ever got anywhere in mlm by referring 2 people, who referred 2 people. I'm sorry, but that is nonsense.
Furthermore, the app comes pre-configured to promote the opportunity automatically (can be changed) and the training is coming from the top mlm recruiters with vested interest in getting you to promote this.
The whole product is tailored to network marketing enthusiast and when you buy the app you automatically become an affiliate. You can become an affiliate without buying this which is good but unless you buy the product you cannot participate in the central focus of this company, filling matrix positions in your downline.
Compensation Plan Breakdown
The system this company uses is a 2x14 forced matrix which means you can only have 2 direct referrals under you and each referral can only have 2, all the way down 14 levels deep.
Your downline can actually be filled by those in your upline given the 'forced' width of this structure. It is never a good idea to rely on others to build your business though so if you do want to make a real income you will need to hustle, and I don't mean friends and family!
For every direct sale you make you will earn a regular $3 per month in residual income, regardless of the position or level they fall on in your downline.
Matrix Downline Building
This pays out $6 of every monthly subscription across all 14 levels in addition to the $3 direct referral commissions.
The end result of filling this matrix is 32,766 people in your downline paying out $36,351.50 or more per month in recurring commissions.
It is free to join as an affiliate to earn the basic $3 direct sales commissions only, which means to participate in the core opportunity you must buy the product. When you purchase the $14.95 monthly plan you become commission qualified for as long as you maintain this membership.
What I Liked
- Simple and low cost way to get a customised app into a prospects/ customers hands
- To send unlimited sms and push notifications for $14.95 is relatively cheap
- Simple compensation plan
- You can participate in part of the compensation plan for free
What I Didn't Like
- Some of the programs Mike has been involved with present red flags
- Not enough information for genuine customers to compare the product with other options
- Every customer is automatically placed in your downline as an affiliate and convinced to promote the biz op
As a bulk messaging/ mobile app for your business, the Silent Salesman is a relatively cost effective and simple solution. I personally wouldn't use this though as I'd much rather build a basic app that I personally own. In my opinion, there are better options to consider for those who are simply looking for a mobile marketing app.
As far as the business opportunity is concerned, you could definitely make money with something like this. I personally recommend that you love the product itself and believe this is something people would want to buy instead of just buying it to qualify for recruiting commissions. I also recommend coming up with a strategy of getting leads that is more than just chasing family and friends, that will only take you so far. Whatever you decide, I hope this has been helpful to you!