Lesson #2 | Bigger VS Smaller Websites
Before we get into choosing a niche, it's important to understand the different "types" of niches and websites there are.
Specifically, we will delve into the key difference between building ONE big website vs building many smaller websites.
Don't worry if you're not sure which way to go right now, the important thing is just knowing the differences. By the time you've gone through this lesson and the next, you will have a much better grasp on what I mean and why it matters. So, when it does come time to deciding on your niche, you will have a better idea on the path you will take.
Ready? Ok. Let's get into this...
Bigger VS Smaller Websites
Building one big website is commonly referred to as an "authority website" while smaller sites are often referred to as "niche websites". There are differing opinions on what actually constitutes an authority and a niche website. It's not very cut and dry and it can get a bit confusing, so I don't think it's worth getting into the technicalities at this point.
It really comes down to how "big or small" your website is and how "broad or narrow" it's topic. That's all that matters for the sake of this training. Anyways, I'll run through the key differences now so you know what I am talking about.
Bigger and Broader Websites
These have a broader topic, and a lot more content for people to consume which naturally means they require a lot more time and effort to build out. You could easily write about all kinds of related topics for years and continue building and scaling these sites up. You will almost certainly make more money from just ONE website with this approach.
- Broader in focus
- Require publishing more content
- Take more time and effort to build out
- Almost always have a higher payoff
Bigger sites can make you a lot more money, but each site will take a lot more work.
Smaller and Narrower Websites
These are much narrower in focus and cover a much smaller topic. You could produce all of the content for a site like this in as little as a week or a month. The level of effort is much less for just one website, however, the payout on each site is often much smaller in comparison. The idea is to research, build, repeat. This is more about mass producing small websites that are more "set and forget" than bigger sites.
- Narrower in focus
- Require publishing less content
- Take less time and effort to build out
- Almost always have a lower payoff
Smaller sites take less work to get profitable, but you need to pump out a lot more to reach any worthwhile income.
What Type of Website Should You Build?
There are pros and cons with both of these approaches, but personally, I sway more towards bigger sites with more content.
On one hand, spreading your focus across too many small websites at once can potentially derail you. If you are new to making money with a website, attempting to manage dozens of tiny websites can be a nightmare! It may sound good in theory, but as a beginner, trying to pump out tons of small sites is not always the best idea and could leave you running around in circles.
On the other hand, trying to build one giant website is not a good idea as a newbie either. You are competing against some big hitters by doing this, and most people will quit before seeing results. Not to say you can't do this. Not at all. But it's a bit like trying to run a marathon if you are only able to do a quick jog around the block before needing to stop for a rest!
A Balanced Approach
Like most things in life, I believe there is a healthy balance to be had here. As in, choosing a topic that is not too broad and not too narrow either. Choose a targeted niche, but one that you can comfortably write about for at least 6 months and one that allows you some room to grow as you progress.
Here is an example of a balance niche idea:
- Pet Training (avoid this, it's just too broad)
- Dog Training (bigger site)
- How To Stop Your Dog Barking (sweet spot)
- How To Stop Your Small Dog From Barking With a Bark Whistle (smaller site)
As you can see in the highlighted example above, it is still targeted, but it's broad enough to give you plenty of content ideas to write about. It's not too broad, and it's not too narrow either.
Here are a few different types of content you could write about with our example niche:
- Types of dog barking products (natural, citronella, remote or bark detection collars etc)
- Review different dog collar brands and individual products (hundreds of articles right here alone)
- Compare methods to teach your dog to stop barking (dozens)
- Dog whistles to stop barking
- Non-invasive and safe ways to stop your dog barking
As you can see, there are hundreds of article ideas and I've only just scratched the surface here. There are many related topics and each topic can become an article. Remember, the idea is to write articles that rank in Google, which results in traffic and sales. All of this will make a lot more sense in the coming lessons, but I thought it was worth giving you an overview of things.
The take home point is not to go too broad, or you are competition against massively established sites and you'll probably quit long before making any money. And you don't want to go too narrow either, as this can limit potential and you could lose focus.
Gauging what makes a good niche comes with time and effort, so don't feel overwhelmed if you are not sure which niche is best! That's ok. This is something that you will learn in time. You will get there if you give yourself the time you need to learn.
Either way, the most important thing is to just CHOOSE a niche and get going! The next lesson will show you how it's done...