Lesson #2 | Choosing Your Path
In this lesson I explain the two main paths you can take when it comes to building an affiliate marketing website. There are pros and cons with both approaches and by the end of this you'll have a much better idea of which approach is right for you.
Essentially, the main difference is how broad or narrow in scope your website is going to be.
Path 1- Building An Authority Website
This is the broader and more longterm approach to building a profitable website business.
These kinds of websites cover a much larger and broader scope of topics. For example, you might be interested in health and wellness. You could create an authority website about "health and wellness" that covers a variety of topics.
You could cover topics such as:
- Different kinds of workout regimes
- Healthy foods and recipes
- Reviews on workout programs, supplements, health foods, wellness companies etc
- Industry news
- Many more topics
Anything that fits into the broad scope of 'health and wellness' is fair game.
The idea is to find something you are interested in and know something about first and foremost since this is going to be seen as an 'authoritative' website. If you have something in mind but aren't exactly an 'expert' in the field that's totally fine, choose a topic you want to learn about.
The concept of an authority site means people see your website as the 'go to' source for information relating to that broad topic. Since these kinds of websites are broader in scope they naturally come with a higher level of competition, but the pay off can be well worth the effort over time.
- One website could potentially generate a full-time income
- You can focus all of your energy into one site and become an expert in your niche
- Broader range of products you can promote
- Not limited to one narrow topic so you can much more easily branch out
- Can take longer to get ranked in Google and ultimately make money
- Must publish a lot of content to start seeing decent results
Overall, this can be a great way to go but it's really for people who are willing to put the maximum effort into one website. If you're not willing to put in the time and effort you're probably going to give up half way through. This is the internet, if you couldn't be bothered to publish an article that day, someone else will.
Don't think you need to be an expert or some kind of writing guru to make money with this. Not at all. As long as you have a real passion for the topic and are helping folks solve a problem you can absolutely succeed, regardless of your approach.
Keep in mind too that if you are writing about a topic you love you are going to stick at it WAY longer than most people and be in a position to offer much more value to people. There's that concept of value again!
Path 2- Niche Website
This is the narrow and highly targeted approach.
The idea is to choose a very specific niche and create an entire website based around this one targeted topic alone. Using health and wellness for an example, a targeted niche could be something like "how to get abs for summer". This is highly focussed on one particular problem that people are looking to solve.
Your niche could be about anything and the possibilities are practically endless. This approach allows you to get your website ranking quite quickly when you learn how. How narrow you go really depends on the niche you are targeting and what your objective are. It's possible to create an entire website based on a single product or type of product and make a solid amount of extra cash in the process!
For Example: You could create a website about "bluetooth headphones for gaming" and publish content on your site all about bluetooth headphones and review the different products available. This one niche alone has a ton of potential.
People are actively searching for pre-purchase information about the millions of products online and that's where your niche website comes in. You give people free info relating to whatever it is they are looking for and a percentage of those people will click on your affiliate links, meaning you make money when they buy stuff after clicking on them.
There are strategies you can use (I explain in later lessons) to get these targeted websites ranking even quicker and with less effort. For now, just know there's millions of low competition ideas that you can build a site around and make money from.
- Tons of super low competition niches you can tap into and make money from
- You don't need to write as much content because it's generally easier to rank
- Much quicker journey from idea to profit
- Limited scope in terms of what you can write about, meaning it is harder to brach out
- Profit potential from one website is generally lower
- Splitting your focus between many websites can be very time consuming
Niche websites can be a great way to get into affiliate marketing and kick things off. While the income is generally lower for these kinds of websites the idea is to create several. I do recommend focussing on one or two at a time though until they become profitable to avoid overwhelming yourself.
Half a dozen niche websites or less could potentially allow you to fire your boss! That'd be pretty cool right?
Weighing Up The 2 Main Approaches
The main difference in these approaches really is just how broad or narrow their focus is. Nothing more, nothing less.
You could have an authority website about all things "tech" that has an article on the best bluetooth headphones. You could easily get that ranked and make money when people click on your affiliate links within that article. It's just going to take longer to do things this way initially but a few articles could could potentially make you the same income as an entire niche website about bluetooth headphones.
On the other hand, the niche website (done correctly) can lead to quicker rankings and being seen as the expert on this one targeted topic. You'll be limited to talking about that one topic whereas the "tech" website could rank for 'bluetooth headphone reviews' and 10,000 other tech related topics.
What's The Best Way To Go?
I think both approaches have merit. It really just depends on your goals and what approach sounds the most appealing to you.
The broader you go the longer it will take to see results, but the payoff can be epic. The narrower you go the less time it will take to see results, but the payoff will generally be moderate for each website at best.
You've learned the 2 main approaches to building a money making website (broad and narrow) along with the pros and cons of each path. Understanding this overall concept puts you in a better position to choose the right niche for you, which is the next most important step to building your business.
If you have no idea which path is right for you... don't stress! I didn't either when I first started my websites.
The next lesson is going to be a game changer for you and help you to see the incredible potential of this business model. I'm going to show you exactly how to choose a profitable niche and one that you are personally going to love building a website around.
I'll show you how absolutely ANY niche can make you money and why choosing something you're passionate about is key to your success.