So you’ve got a blog and want to know how to monetise your writing efforts effectively? In this post I’ll show you 3 effective strategies to make money writing blog posts this year that anyone can do.
You don’t need to be some blogging guru or have some special Internet marketing knowledge, these are very simple and effective ways to earn cash for writing valuable content.
Important Content Elements
I’m not going to go on and on about writing great content but I thought it was worth laying out some basic principals here to help you get into the right mindset for writing the right kind of content.
Quality Content Matters
First and foremost you want to write quality content for your audience and deliver value to them in your own unique way.
What does that mean in reality?
Find out who you are writing for by doing your homework. What are your target audience saying in forums? What comments are they leaving you or other blog owners? What kind of content are other more popular blog owners publishing and with what results?
Getting a grasp on these things can help you identify your target audience better and learn what makes them tick and more importantly what they want.
The trick is to be helpful and provide value on every page. Avoid writing content that is purely designed to get people to click through to some advertisement without any value on the page itself. Writing with intent is fine, but make sure you are delivering something useful to people.
There’s a lot I could talk about here but the main point is to focus on adding value to your target audience and you will build trust over time. This will equal profits as I will explain at the end.
The Importance Of Keywords
Learning how to target the right kind of keywords is vital to getting ranked in Google and with a blog this should be your main focus. Getting organic traffic is in my opinion the bread and butter of any blogging business, regardless of what it’s about.
The concept I work by is to go after the lowest competition keywords and find the pockets of people searching for something that others haven’t yet jumped on. In other words, look for opportunity and fill a void in Googles search results with quality content.
No matter what algorithm updates occur in the future the one main constant is that Google will absolutely rank good content that adds value to their search platform. Why wouldn’t they? There are free methods of finding the right keywords but personally I use Jaaxy because it saves me a ton of time and quite honestly I don’t know what I did before using it. It will pay for itself many times over and is worth every cent in my opinion.
Whatever works for you is good just as long as you understand how to find low competition keywords and levreage those opportunities.
On Page SEO Basics
Regardless of what the gurus are telling you, on page SEO is really quite simple and is something anyone can do. The game is always changing in this regard so what worked a few years ago does not necessarily work now and may even hurt your website if you are not careful.
Here’s the basic idea on how to optimise your content to rank in the search engines (get traffic):
- Choose a good keyword and put that keyword NATURALLY in the title, first paragraph and (if applicable) into a relevant image alt text description
- Write naturally and never force keywords into your content
- Only ever choose keywords that make sense
- Try and link to other blog posts you have done where possible (if they are relevant to what you are talking about and helpful)
- Make sure the keyword is in the post URL (will happen automatically if you use WordPress)
- Make sure the meta description contains your keyword naturally (the description in the search results under the title)
These are just some guidelines and you never want to ‘over optimise’ your content as this could work against you. I know I keep saying this but the most important thing is to just write good content and follow the above guidelines.
Not every post should have all of those things in it every single time. Keep it natural and focussed on the user, we are not writing for search engines. We are writing for real people. Some blog posts should not even be keyword targeted but rather purely designed for the user or to add value in some other way.
Top 3 Ways To Make Money With Your Blog
That’s it for content creation and I hope it’s given you some ideas on how to get the most out of your writing efforts. This is by no means gospel, but it’s what I have learned and what works for me. To learn more about writing good content, getting daily traffic and building your website business read about my recommended training platform here.
Now onto the money part…
#3 Monetise Your Blog Posts With Google Adsense
This is probably the easiest way to make money from your blogging efforts that I am aware of. No matter what you write about, and I really mean no matter what, if you can get traffic to your blog you can make money with Google Adsense.
By placing these small and somewhat ugly little ads in and around your blog.
The cool thing is that the ads are very targeted to the user because they are served based on what the user has been browsing and searching prior to visiting your website. When they click on the ads, you make a few cents regardless of what they do after that.
The bad thing about this is it isn’t always targeted to your website content and could even be promoting your competitors websites or products. You are also sending people away from your website for a few measly cents and as I will show you there is a much better way than this.
I think Adsense is really for people that have random content about a lot of different things. Popular topics, news, cats and just about any other random stuff. Just write whatever is interesting to get traffic and make money with Adsense… people do it and make money this way.
But you need a LOT of traffic to make this work.
#2 Write For Other People
Believe it or not there are a lot of companies that will pay you to write for them. Even small blog owners that you’ve never heard of will pay reasonable money to people that know how to write.
You could got to a place like ListVerse will pay you $100 to publish quality content, or somewhere like Fiverr allows anyone to start a freelance writing gig and get paid. The money isn’t that great with Fiverr but it is a place to start and get your name out there.
There’s tons of places online to get paid to write and you can even approach blog owners directly and see if they are looking for people. The disadvantage here is that not all of your posts will be accepted which could mean a lot of downtime if you are new to this and you may struggle with the high competition in getting gigs in Fiverr. A viable option, but again… not the best in my opinion.
#1 Best Way To Monetise Your Blog Posts
By far the best way to get paid to blog is to do affiliate marketing. What this means is writing good content, getting visitors and offering your visitors relevant affiliate offers.
When people click on one of your ‘affiliate links’ on your website and make a purchase after doing so, you will earn a commission.
This doesn’t give you instant money because it takes time to build up an audience and get going but once you are publishing a lot of decent content and have regular visitors then you can make money by recommending relevant and useful products and services to your target audience.
For example if you have a website about organic gardening you could write a review page for an online gardening course or gardening equipment of some kind and make a commission for anyone that buys those things through your links.
Literally any niche can be profitable and this is the way to monetise your efforts that will keep on paying you for years to come. This way all of the content you write keeps on working for you to bring in visitors and once you learn how to set things up you will have a steady stream of buyers coming to your website every single day and making purchases through your links.
This is what I do with my websites and it can absolutely work for you as well.
It really isn’t that hard and you don’t need to spend hundreds or thousands of dollars to get rolling. In fact it is free to promote products for legitimate companies and the costs involved in building up your website are very small. The main factor is the time and effort it will take. Make no mistake about it, this will take work and commitment. The good news is it will pay you very well over time as long as you are willing to stick at it.
To learn more about getting the right training and tools to effectively monetise your blog posts with affiliate marketing, check out this training platform I recommend.