The Company: Basic Reset
Current CEO: Fred Kaufman
Startup Cost: $0
Basic Reset is a health and wellness multi level marketing company that was launched in 2014 by Fred Kaufman. It is apparently part of ‘BioGenyx’ which no longer has a live website from what I have seen. Both he and his his wife Kim say they are “just people that help people” and that their opportunity makes it easy for anyone to succeed. Sounds good. Let’s see how it stacks up…
A Look At The Products
My first impression was that Fred seems to be really focussed on the product and the health benefits associated with it as oppose to being some kind of mlm guru focussed on selling people into the opportunity. If there’s one thing I cannot stand it’s overhyped health and wellness mlm opportunities based around some kind of ‘magic pill’ with little credible research backing it up.
I found that they do provide a lot of information about their products, the history behind them and why they claim they are so amazing and life changing but it appears to be based more so on ‘related’ research and subjective experience as oppose to third party research on the product itself.
I started watching his video located on the main company website where he talks about his experience of being struck with Polio as an 8 year old child in 1958, a time when it was a lot more fatal. He claims he “called out to God” and was “miraculously healed” from that point forward.
Fred does push out some pretty lofty health claims I have to say, but to me it seems he truly does believe in what he is doing as oppose to just trying to sell people into the opportunity based on hype. I think that does count for something. The core product is called AquaLyte which supposedly turns everyday water into ‘healing water’ through the use of Japanese coral based minerals. Some say that these same minerals are the secret to the worlds oldest man of 120 years.According to the website all you need to do is mix a sachet of this in with your regular water and you’re good to go. The price of these products seem pretty reasonable which is strikingly different to a lot of mlm companies I’ve come across.
How effective the products really are is something you need to decide for yourself. The good thing is they come with a 60 day ’empty bottle’ money back guarantee if you are not 100% happy. That certainly points to the companies belief in the products and reduces the consumers level of perceived risk. For me that is a big plus.
The Basic Reset Compensation Plan Explained
I have to say the comp plan really shows the company’s commitment to providing people with honest value and having a product focus as oppose to just recruiting. I’ve reviewed over 50 mlm companies on this website so far and this is the first time I’ve ever seen a company with no joining fee or monthly auto-ship purchasing requirements… ever! It’s also the simplest structure I’ve ever seen in any mlm company.
Normally the compensation plans are super elaborate and confusing with monthly costs being way higher than most people think. The majority also have a very strong emphasis on recruiting and this is simply not the case with Basic Reset from what I have seen.
Getting Started & Staying Active
It’s free with no monthly purchasing commitment… is this really an mlm!?
Ways You Can Earn
Retail Sales: They don’t specifically talk about this separate from recruiting but it seems as though whenever someone buys through your replicated website, you earn 35% on that customer order.
Recruiting: You earn by referring people to your free replicated website and when they join the opportunity you’ll make commissions on all of their personal orders. This works on a Unilevel downline structure which means you can have unlimited people on each level 3 levels deep.
1st Level- You recruit Sally in January and she purchases $100 worth of product in that month for herself. You make $35
2nd Level- Sally recruits George who purchases $80 worth of product in January for himself. You make $8
3rd Level- George recruits Jenny who purchases $150 worth of product in January. You make $7.50
Total commission for January= $50.50
Of course, the income potential could be much greater than this the more people you and your team recruit. They also pay weekly which is pretty cool. You could potentially sign up and start building your business without buying a single product yourself which again, is completely unheard of in this industry.
Update: The New 10 Level Referral System
Since publishing this review the company has expanded the compensation plan. One of the things I was unsure of was whether or not affiliates were paid on both customer AND affiliate product orders in the old plan since the compensation plan explanation was very vague. There is now a new system and new clarification on this.
Affiliates are paid on both customer and affiliate orders on all 10 levels as explained below.
- Level 1: 35% commissions
- Level 2: 10% commissions
- Level 3: 5% commissions
Achieve $2,500 worth of direct sales in the previous month to be eligible for the following.
- Level 4: 3% commissions
- Level 5: 3% commissions
Achieve $5,000 worth of direct sales in the previous month to be eligible for the following.
- Level 6: 3% commissions
- Level 7: 3% commissions
Achieve $10,000 worth of direct sales in the previous month to be eligible for the following.
- Level 8: 3% commissions
- Level 9: 3% commissions
- Level 10: 3% commissions
One of the things that stands out to me with this system is how the only way to progress is to make direct sales to customers, the 35% commissions. This shows the company is maintaining a product focus even with the expansion of the referral program.
What I Liked
- Fred (and Kim) seem pretty genuine and passionate about their products
- The opportunity is ethical and product focussed
- Free to join and no monthly auto-ship requirement
- Very little hype in terms of the opportunity
- Products are affordable and come with a money back guarantee
What I Didn’t Like
- Some claims about the health benefits are a bit over the top and unsubstantiated
- The website is a little average overall so I’m not sure how well it would convert as an affiliate
- Do not provide the official compensation plan document
Overall, this does appear to be run by people that are passionate about what they do, stand by their product and are committed to providing a fair and ethical opportunity. Personally, the products are something I would have to try for at least a few months in a controlled manner to determine if I’d recommend them. I’m not a health expert so even then it would just be my own subjective experience.
I think this is an ok opportunity for someone that loves the product and wants to make a few extra bucks promoting it to others who want to buy the product. If you want to make a decent income you will need to learn how to leverage the internet effectively because chasing friends and family sucks if you’re looking to make real money. I think so anyway.
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