The Company: Isagenix
Founders: Jim and Kathy Coover
Startup Cost: $29
The company claims they have some of the greatest health and wellness products going and an equally amazing business opportunity for distributors. I've heard this all before, can it be trusted? I'll show you what I found out to help you make a more informed decision about joining.
The company was launched in 2002 by cofounders Jim and Kathy Coover. The specialise in health and wellness products distributed through and multi level marketing business model and boast over 3 billion dollars in global revenue to date.
They claim they are "not like other mlm companies" in the way they do business. Maybe, but I'm not personally convinced they are a whole lot different in some ways.
The Health & Wellness Products
The products are very similar to many health and wellness mlm companies I have seen, they all claim they hold the key to our optimal health, wealth and weight loss. Good or bad, this is what they all say.
They also claim to be backed by science and that their products are of the highest possible standards in the industry. Maybe they are amazing, I haven't tried them myself so I can't speak from experience.
I couldn't find any genuine third party organisation reporting on the significance of health and weight loss benefits of using their products. As in, someone that is not on the payroll or affiliated with the company in some way. That doesn't mean they aren't great, but this is something I look for.
I did find an article written by Choice where an accredited dietician claims there is very little health benefits in comparison to less expensive alternatives in the marketplace.
He claims there is nothing new about the products and that they are expensive and says the reason people are losing weight is because they are replacing food with shakes and anyone would lose weight under those circumstances.
Again, I am not saying the products aren't amazing, but it definitely pays to do your homework from sources outside of the company and it's reps before making decisions about your health.
On the flip side, there are quite a few positive reviews that claim the products are great! See the screenshot below which highlights one of these:
There is often a strong divide with these companies from what I have found. Some people absolutely LOVE them and if you say a bad word you are labelled a 'basher' or something. Then there are those who flat out say the products are crap. It's confusing to say the least.
This is why I recommend that you decide for yourself as objectively as possible, without letting the biz op be a factor in your decision when it comes to your health.
Update: I published an in depth article about selling Isagenix products online to show you if this is worth doing and what your options are. I also show you exactly how these products compare to others in the market and link to information written by a a third party doctor about IsaLean.
The Isagenix Compensation Plan
The company provides an opportunity to promote their discount memberships through the multi level marketing business model. Pay close attention as I walk you through details of the compensation plan.
The basic idea is to buy some products and if you love what you experience, share it with friends and family to make sales and grow your team. The cost to start a business is only $29 which is actually pretty cheap I will admit. Apparently this gives people their own website and the ability to earn commissions. You also get some basic training and mentoring from your upline as a distributor.
Becoming Commission Qualified
To maintain an 'active' status which allows you to make commissions on your downlines activity you will need to have at least 100PV in your account each month. Based on their current price list, this equates to purchasing at least $148 per month on auto-ship.
Ways You Can Earn
There are various ways you can earn with the company and I'll break these down for you now.
You can buy at wholesale and sell at retail or have people buy directly from your replicated website and earn the difference between your wholesale pricing and what the customer pays at your online store. There is also a $4.95 handling fee subtracted from you commission if you go the direct website route.
You can earn retail commissions at any level of this company and to do so you won't need to buy any product yourself. Just pay the $29 (or $39 without an auto-ship) and you can buy at wholesale and sell at retail.
It is important to understand that anyone can sign up for $29-$39 though, and with the immediate savings I doubt many are going to be paying retail.
Make no mistake, the majority of your income will come from building your downline.
Building Your Downline
This is the bread and butter of the compensation plan and where the majority of money is going to be made. In a nutshell, if you recruit people you make money on the volume of business your organisation does. The more you recruit and the more volume your organisation accumulates, the more you will rank within the company and the more commissions you make as a result.
It works on a binary 'cycle' system where you have a left and right sales team. Every time your better performing team reaches a certain level of GV (group volume which is just points associated with products) and your lesser performing team reaches a certain level of GV, you reach 1 cycle.
By reaching 1 cycle you get paid a 'team bonus' and this can happen many times over based on the sales within your organisation.
Since most people wanting to be in business will need to buy product each month to accumulate their own required PV (personal volume) to stay active, you'll make money on those product sales in the form of GV (group volume).
Bonuses & Incentives
There are various performance based incentives in place for people which is nothing new. There's all kinds of fancy names and different ways to earn, but the nuts and bolts are there is the three above main ways to earn like in any mlm. Retail, downline commissions and bonuses.
The Training Events
The Isagenix conventions may present valuable information, but from what I have seen they are really overhyped, almost like being at a nightclub! I haven't been to one of their conventions but I have been to similar (not quite this extreme) and I was never a fan of this level of 'rah rah' hype.
It is a massive turn off for me. I personally like to get my hands on real nuts and bolts training and business building strategies as oppose to watching people dance on stage. Ok cool, I'm pumped, I'm ready... now what? How do I ACTUALLY build my business?
It's all good an well to be having fun and getting together with your fellow reps. Cool. But you really want to make sure you are getting the skills you need to build your business. One thing I found when I went to these kinds of seminars years ago was that they do give you great mindset training which is critical, but they tend to lack much of anything beyond the 'warm market' style training to actually grow your business. Warm market is all about making a list of everyone you know and try to get them into the business and this will only take you so far in my opinion.
What I Liked
I do like the low price point to become an associate and I also like how the openly give people access to their income disclosure on what reps make on average with the company. The average income is low but this is the same story for most mlm companies and in general, to succeed in any business venture. I think if you are wiling to out the work in you can succeed.
What I Didn't Like
Most successful reps have been at it for YEARS and have literally hustled every living breathing person they know to join their business. They've gone out and made friends with people for the sole purpose of bringing them into their downline. If they haven't done that they've spent thousands on leads, online marketing systems and other methods.
My point, they certainly didn't just go out and 'get a few who got a few', that is a myth and simply won't build you a viable business. It takes time, effort and some money (when you factor in the monthly active quota). You should also be ready to become a recruiting machine. This is just how these things work.
Yes, you absolutely can make money and succeed don't get me wrong! But you probably won't make it by chasing family and friends or by thinking you can just get a few who get a few. Not by a long shot. As long as you know this moving into the biz, good and well.
If you love the products and can objectively say they are worthwhile buying, then becoming an Isagenix distributor could be a great way to get those products cheaper and make a few extra bucks on the side. You could even make a full time income doing this if you can get fresh leads into your business daily.
Getting to full-time income status will require a ton of hard work and a solid strategy to get quality leads into your business, just like any business. As long as you know this going into the business, you'll be in a much better position to get the results you are chasing. Whatever you decide, I hope this review has been helpful to you and made your decision a little easier!