The Company: Nucerity International
Current CEO: David Dillingham
Startup Cost: $59
The company claims they are all about inspiring and empowering people to look, feel and live better lives through their products and the business. It was founded in 2009 by David Dillingham, Lonnie McKinney, and Richard Jaenicke as a skin care company and distributes these products through the multi level marketing business model.
Apparently, they have unlocked the secret to perfect skin and that they provide ‘breathable’ cream that is supposed to make your skin look and feel better. I am not an expert when it comes to skin care so I honestly have no idea how good or bad the products are from personal experience. I did manage to find a review on Skincerity which is their flagship product, might be worth a read if you want to learn more about the product itself.
The company does claim to have a fair amount of science behind the product so that may be a good place to start your research, bear in mind though that a lot of companies claim to have the ‘secret’ to our optimal health and wellness and a lot of the time the scientists and doctors endorsing these companies are on the payroll. I’m not saying their testimony doesn’t count, but I think it is important to understand this.
One thing I will mention is how there are tons of these kinds of products on the market and it does pay to make sure these guys have some kind of competitive advantage in terms of the offer, it’s quality and pricing. Otherwise it’s going to be difficult to sell.
Update September 2016: They have started selling health and wellness products, one of which is called ‘Elite’.
The Nucerity Business Opportunity
This is the aspect of the company I do know something about, and the main focus of this article. I’ll give you the details and the pros and cons of the business opportunity to help you work out if it’s worth pursuing.
In this case, the opportunity is pretty standard… sign up, buy some products, tell your friends and family and keep buying product every single month to stay qualified. If you like the products, then this could be a great opportunity. If not, then you’ll probably end up with a stockpile of face cream you don’t use and find hard to sell. It’s always wise to promte something you are passionate about, this is how you will the most success with any business venture you get into.
The company doesn’t display this information on it’s website, but according to their 2015 price list it costs $59 for a starter kit, which isn’t too bad. This can be purchased through a distributors replicated website or directly from the main website if you have the reps ID.
How You Can Earn
There are a number of ways you can earn within the company and I’ll break these down for you below.
In most cases, making decent money within network marketing is not about selling products to people, it’s about building a team who build a team. This company is certainly no different. It seems anyone at all can sign up for free and get practically distributor discounts by becoming a ‘preferred customer’ through the affiliate advantage program.
This begs the question of why anyone in their right mind buy at full retail? There is no lock in contract to become a preferred customer, all they need to do is sign up and agree to a monthly auto-ship that they can cancel at any time. The real amount of money you can make selling the products to people is broken down in the following chart:
If you sell one bottle of ‘body silk’ to a preferred customer you’ll make $12. That’s not a bad amount of profit to make though on one product all things considered, but you would need to sell a fair amount of those to make a decent income. This is why building your team is so important in companies like this.
Building Your Team
This is the bread and butter of the mlm business model and what most people work towards. How this works is you refer people under you, who refer people under them. In this case, the company uses a binary compensation model whereby you can have only 2 people on your first level, and each person under them can only have 2 people on their first level.
Each month the total CV (commissionable volume) is calculated based on your entire downlines performance. The CV is just a certain amount of points attributed to each product and if you look at the price list picture above you’ll see what I mean. Anyway, the lesser performing leg (either left or right) is what is calculated to come up with your earnings and it works in cycles.
Confused? This is mlm, the pay plans can be pretty confusing at times. I’ll do my best to beak it down for you below.
Each cycle is 250 TV (team volume) which is just the CV on your personal product purchasing, sales to your customers and the sales your downline distributors make. Each 250 TV cycle will pay out about US$30. Taking the picture below for example the team on the right is the lesser performing team and they made 10 full cycles. This will result in a $300 commission.
The other way you can earn in the team building aspect of the compensation plan is based off the commissions your referrals earn up to 8 levels deep. See the chart below for exact percentages.
For example if you directly refer Lisa and her team made 20 cycles that month in total (20 x $30 per cycle= $600) then you’d make 25% of that if you were a Gold member. So your commission would be $150. If Lisa’s recruit makes 10 cycles in her team then (10 x $30 per cycle= $300) you’d make 10% on that if you were at Gold level, so a $30 commission.
There’s also various performance based bonuses on offer according to how well you and your organisation do.
Maintaining Active Status
In order to remain commission qualified you must meet a certain criteria. In this case, the monthly cost of staying active is 100 PV, which equates to no less than $120 + shipping every single month. This requirement can be met by customer orders as well as your own which takes some of the burden off you but most people end up buying a lot of product themselves just to stay active.
This is why I say it is important to love the product yourself, otherwise you could end up with a ton of product laying around your house within 12 months.
Joining Fee= $59
Staying Active= $120 + shipping per month (unless you meet sales quota)
Like any business, there are costs involved and there are other costs such as conventions, training materials and so on that should also be considered.
What I Liked
- Products look reasonably good
- Low start up cost
- The company provides information about their compensation plan on their website
- Good focus on products as oppose to just recruiting
What I Didn’t Like
- They teach the warm market approach to building your business
- Could become potentially expensive to stay qualified if you don’t meet the sales quota
If you have tried the products and find them to be worthwhile, then this could be a great way to make some extra cash or even a full time income. I can’t say I’m a fan of the warm market approach which is really just chasing friends and family to sell your products and build your business. This can work to an extent but in my opinion, it’s not the best approach to building a home based business and it only takes people so far. Either way, I hope this review has been helpful and all the best moving forward!
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