Company Name: Nutrié LLC / Automatic Body
Review Summary: Health and wellness mlm company created in 2012 available in the US and Canada only. There’s definitely some things I like about this company but like any business opportunity, there are some drawbacks to consider before signing up.
Cost: Free- $100’s per month
About The Company
There are 3 separate websites for Nutrié which made getting a clear picture on who’s behind this and what it’s all about more difficult than it really needed to be. Turns out Aaron Parkinson is the CEO and founder according to the companies blog.
Product Website: https://www.nutrie.com/
Main Promo Website: http://try.automaticbody.com/
The main brand ambassador is Kim lyons who’s pretty well known in the US after having been seen on the Biggest Loser, Dr. Phil and Dr. Oz over the years.
Rather than selling people another fad diet or product that forces you to change your entire routine, Nutrié is all about introducing small changes each week that can become lifelong habits. So they say anyway. I do like this concept because I know first hand there’s no magic pill or quick fix solution to losing weight longterm. A balanced and sustainable approach to weight loss is definitely a better way to go in my opinion.
According to the company website… “ingredients matter”. When I saw this I was curious about whether or not this was going to be one of the few mlm’s that don’t actually hide their ingredients behind a ‘proprietary blend’ that no one knows about. Turns out they do list all of the ingredients. How good are the ingredients? Can’t say for sure because I’m not a health expert.
Skinné: Vitamin supplement that. Cost is $59 for a case of 24.
Fuel: Protein drink in a can. Cost is $49 for a case of 24.
Energé 3.0: Apparently this is the ‘new school’ energy drink we’ve all been waiting for. Cost is $59 for a case of 24.
They have 8 other products that appear to be ‘upsells’ to those joining the free Automatic Body program totalling $100 per month.
The Automatic Body Program
This is the the companies flagship product and it is totally free in itself. This is essentially an App that gives you reminders, achievement tracking, recipe ideas, goal setting, videos and a community to connect with to help you achieve your weight loss goals.
It’s not all smiles and rainbows though. Like most things, there’s a catch!
The program itself is free but if you want to actually lose weight in the way you are being shown you will absolutely need to buy the products. A company doesn’t create something like this simply because they are nice people! This is a marketing strategy that sees you join for free and as you go through you’ll be ‘coached’ to buy one or all of the companies products to see ‘optimal results’.
This could mean paying anywhere from $49-$267 per month just to get into shape which is a lot of freaking cash! This is one of the more expensive mlm companies and I’m not sure how this is justified? Other than giving people to actual ingredients, a quick sales pitch and a well known endorsement… it is unclear why they are worth $100’s per month.
This may suggest they are similar to other health and wellness mlm companies that simply inflate the value of their products to facilitate the compensation plan. To be fair though, how much these cost depends entirely on which products you buy and what your goals are. If you are seeing great results and believe the products are worth every penny, then this probably won’t be an issue for you.
The Nutrié Compensation Plan
One of the good points about this particular opportunity is how they lead with the product first before getting into the opportunity. The product is the core focus across all of their sites and more specifically, the Automatic Body program I mentioned earlier which is free to start. This is good practice for an mlm company in general.
The basic premise of Nutrié compensation plan is that you get paid to sell products through your replicated store and earn commissions based on the efforts of your downline. Like most mlm’s, there’s more to it than that so I’ll explain the details below.
Signing Up & Staying Active
The cost of joining this opportunity is $39 for one full year but you are encouraged to buy one of the starter packs and maintain this every month.
The interesting thing I found was that no matter where I looked it appears you cannot sign up as a ‘Brand Partner’ directly anymore. The option is there but I was unable to actually sign up as the page simply went nowhere. One of the error messages explained that signing up as a distributor directly is no longer possible. It seems people have to go through the Automatic Body program sign up page first and THEN become a rep.
Most people end up purchasing the packs shown above in order to remain eligible for earning commissions each month. Staying active requires you to accumulate 60PV worth of points each and every month. Personal Volume (PV) is just the points you accumulate for sales to customers or products you buy yourself. The math is $1.25 worth of product equals 1PV.
In other words, you’ll need to buy $75 worth of product each month just to stay active if you don’t have preferred customers buying 60PV from you each month. Preferred customers are NOT in your downline, they are just customers.
Different Ways To Earn
There are 6 ways to earn within this comp plan but the first 2 are the most important to understand.
#1 Direct Sales
This pays out a 25% commission on the first 2 purchases that one of your preferred customers makes and 10% on all subsequent orders. When people come to your replicated website and make a purchase, you make earn commission.
#2 Team Cycle Bonus
This is the bread and butter of the compensation plan and where the real money is made, recruiting. The company uses what is known as a ‘binary’ downline system which means you can only have 2 direct referrals wide, but your downline can travel infinitely deep.
You will have a right and left leg in your downline and these 2 legs accumulate what is known as BV through your teams product purchasing and sales they make to customers. Each week, the total BV accumulated in your downline is added up automatically by the company and will determine how much you get paid.
Each time you get 180BV on your ‘weaker leg’ and 360BV on your ‘stronger leg’ you will be paid somewhere between $20-$25 for achieving 1 ‘cycle’. The system essentially pays you these commissions for every cycle you achieve.
For example: If your left leg accumulated 200BV and your right leg accumulated 415BV in a given week, you would earn $20-$25 for achieving 1 cycle. In this case your left leg was the weak leg and the right was the stronger leg, but this changes from week to week depending on each legs performance.
In addition, the company uses some of your PV from your sales towards the weaker legs total BV. This means you’ll potentially earn more depending on your personal purchasing and customer sales. That extra PV in your weaker leg could potentially be all you need to reach the next cycle.
There is no mention on whether or not your BV carries forward into the next week. This matters and could drastically affect your income. How? In the example above you’d lose 50BV in your left leg and 55BV in your right leg if that volume was not carried into the next week. You could potentially be losing a LOT of volume this way. IF this is the case, this comp plan is pretty lame.
Important Note On Getting Qualified
In order to qualify for most of the compensation plan including what I just explained, you MUST be ‘team qualified’. This means maintaining 250QV, QV is the same as the BV I just explained but it’s used for qualifying purposes so it gets a new name. You earn this QV simply by having 2 or more referrals in your downline who have a combined total of 250PV or more.
#3 Matching Bonus
This will pay out between 7-10% of whatever your directly sponsored referrals make with the Team Cycle Bonus described above as far as 5 levels deep. There are some conditions on this though which are explained in the comp plan I linked to above.
#4 Global Bonus Pool
Distributors with at least 5,000 cycles in one year will earn half a share and distributors with 10,000 or more cycles will earn a full share. What is a share worth? The company is allocating 1% of it’s total revenue for this so this 1% will be divided up between the top dogs depending on what they are eligible for.
#5 Rank Advancement Bonuses
There are 15 ranks within this company and each time you move up a ranking position, you’ll earn a bonus. This bonus ranges from $500-$250,000 depending on the rank and the way to move up is achieving a certain number of cycles in a given 4 week period.
#6 Mortgage Bonus
According to your rank, the company will pay between $400- $2000 off your rent, mortgage or a dependents mortgage.
How Worthwhile Is This Opportunity?
Like any mlm company there is definitely money to be made and there’s even potential to make a life changing income. That said, the single biggest reason so many fail with these kinds of opportunities is this: reps are being taught to grow their organisation using the warm market approach.
Chasing family and friends is not going to help you make anywhere near the kind of money you are hoping for. Not even close.
In fact, the top 25% of earners in Nutrié only made an average of $3,058 in one whole year during 2014 which underscores the importance of getting yourself a good marketing system. They do give you some useful tools like a contact manager, automatic follow up emails and some capture pages but none of this is going to bring you fresh leads.
A capture page is simply a web page designed to capture a visitors email address and send them to the companies offers. For example, this is the main capture page the company uses for the opportunity:
It’s a good thing the company gives you this and other pages but this will NOT bring you new customers or referrals by itself. This is only useful if you have people going to it! The following screenshot was taken from their website and is one of the features listed in what appears to be an addittional membership cost:
I’m not sure what they mean by “nothing helps you get your own no cost leads like capture pages”. This makes zero sense. Why? In order to get people to your capture page in the first place you MUST drive traffic (website visitors) to it. In order to drive traffic to that page there are only 2 options: free or paid traffic.
They do not show you either approach beyond social media bashing or warm market hustling. This is not going to help you grow your business.
What I Liked
- They clearly list the product ingredients
- Provide people with a free App with what appears to be useful information
- They lead with the product
- Potentially convert quite well if you know how to drive traffic given it’s free to start and has Lyons behind it
- Concept of not using a radical diet to lose weight is a good one
What I Didn’t Like
- It seems many distributors are not making decent money with this even after several years of being in the company
- The free App is good, but most people aren’t aware that it’s underlying purpose is to convert them into Brand Partners and to see real results is going to require WAY more spending
- Warm market approach will not help you build a viable business
- No ability to join the opportunity or the costs invoved in doing so
- No information or links to fact based research justifying the cost and stated benefits of their products
How good the products are and how worth your money they really are is something I think only you can decide. In terms of the opportunity, it’s the same as most network marketing companies… the more people you send to your replicated website or capture page, the more money you will make.
This is about getting eyeballs in front of your offers to convert them into customers and ultimately Brand Partners. Unfortunately, the warm market approach is flat out wasting your time and will not help build a profitable home based business.
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