The Company: Nuverus
Founder & CEO: Michael Jareou
Startup Cost: $49.95 - $1049.95
After looking into this company I can safely say I'm not the biggest fan. Maybe the products really are as good as they say and justify being more expensive than competing brands, maybe they don't. Either way, I'll show you what to expect if you decide to become a distributor.
The company was founded in 2009 by Michael Jareou under the name NuVerus, which means 'new life' in Latin. They specialise in health and wellness products distributed through a multi level marketing model.
They are a global company with an annual turnover of about $5 million which is relatively low in this industry. To understand how worthwhile the biz op is, we need to look at the products first.
The Wellness Products
Many mlm companies claim to hold the secret to our optimal health and wellness and this company is no different. In fact, they don't hold back.
The core product is NuVerus Plus which apparently combines ancient wisdom with modern science to create the 'ultimate product'. It contains Black Seed as the primary ingredient (also known as Nigella Sativa) and after doing some digging it does seem to have credible research to support some health benefits.
I am not an expert in this field so I won't attempt to speculate on the effectiveness of the products in comparison to alternatives in the marketplace. I recommend doing your own research before deciding on anything.
It is worth noting that the health claims this company is making have not been evaluated by the FDA and the doctors promoting the products are affiliated with the business. I am yet to see any credible third party endorsement for these products, although that does not mean they are total rubbish.
The Business Opportunity
Like all mlm's the idea is to buy some products, become a raving fan and then tell everyone you know so that they buy into the same business and so on.
The opportunity is marketed by a doctor and I have to say the whole thing is pretty low budget and a little 'used car salesman' looking in my opinion. With pictures of money trees and other off putting scam like imagery I'm not feeling all warm and fuzzy about joining after watching this.
They do provide a good amount of info about the opportunity in the video though which is good.
The NuVerus Compensation Plan
The compensation plan was definitely one of the most elaborate and confusing I've seen to date.
It's based on the idea of having 2 'trees' that work simultaneously. Imagine 2 parallel organisations with the same people in both but with different payment structures, and you automatically get paid on the better tree.
No matter which tree you get paid from they both only have 2 direct sponsors on your first level, because it operates on the binary system.
- Tree 1- UniLevel Team Structure (6 levels deep)
- Tree 2- Dual Team Commissions (infinite levels deep)
Most people would choose tree 1 to start out because it gives the best payout on your direct referrals, tree 2 is better for a larger organisation. Don't worry if this sounds confusing, that's just because it is! Don't worry, I break this down in more detail below to help you understand how it works.
To get started in this business you can join for $49.95 which basically gets you in the door and allows you to earn pretty dismal commissions. The other options are to buy a basic, business or professional pack which unlocks higher commissions.
- Associate: $49.95 to unlock 5% commissions
- Basic Starter: $249.95 to unlock 10% commissions
- Business Starter: $449.95 to unlock 15% commissions
- Professional Starter: $1049.95 to unlock 20% commissions
These commissions actually decrease back to whatever your rank pays out after 6 months, which is 10% for the first levels.
The option you choose above when you sign up will determine how much you'll need to purchase each month to stay in business and maintain that level. If you sign up under the 'basic kit' above then you'll need to be purchasing at least $99.99 EVERY month to stay active.
It goes up to $159.99 maintenance costs each month for the 'business' and 'professional' kits.
Ways You Can Earn
There are various ways you can earn an income with this company and I'll break these down for you.
You can earn retail commissions based on what your customers have purchased through your replicated website. The percentage varies from 5% to 20% depending on what 'starter pack' you purchase when you sign up.
You can also earn commissions on the amount of volume your organisation is purchasing.
You can earn between 10% on your first level to 1% on your 6th level based on the purchased volume of your entire organisation.
Dual Team Commissions Tree
Your dual team tree has 2 legs, just like the uni level tree.
Here you can earn between 10% to 13% of the total purchasing volume based on the worst performing side of this tree. Remember you can only have 2 people on your first level so those first 2 people in your organisation represent 1 'leg'.
The bottom line is that the worst performing leg is the one you'll be paid on.
What I Liked
- They provide a reasonable amount of information on their website about the products and opportunity
- There is some evidence to support the health benefits of their products
What I Didn't Like
- Marketing material is low quality and I doubt it converts very well
- One of the most annoying and confusing compensation plans I've ever reviewed
- Higher than average start up and monthly maintenance costs
- Teach the warm market strategy to build your business
The ingredients in their products may have some merit, but there are other less expensive alternatives in the marketplace that don't require a huge monthly commitment. For example you can buy quality black seed oil on Amazon for a lot less. I'm not trying to sound harsh, but this is just my thoughts after going through this company. Maybe you disagree.
This whole company comes across like an elaborate scheme designed to get people to sign up based on a 'life changing opportunity' and an 'amazing products' when in actual fact it really isn't that great. The cost of the products and of getting started in the business are high which is fine, but in my opinion the company lacks the credibility to be demanding such high prices.
Whatever you decide, hopefully this has given you some insight into how this business works and what to expect if you do join.