Product: Operation 10K
Owner: Matthew Neer & Desmond Ong
This is all about creating a product yourself and using affiliates to promote it for you, which is nothing new. There are some good points and the method itself is something you could use to make decent money online, yes. Unfortunately, this is nothing like the sales video makes out.
There's been a lot of buzz about this product lately, so I decided to check it out and show you what it's all about. The product was launched in March 2016 by Desmond Ong and Matthew Neer and according to the sales page, it's a simple 4 step system that will make you tons of money online.
I have to say, this is one of the worst example of sales hype I have ever seen. As someone who knows how to make money online, I was immediately turned off by this level of hype as I know full well it's BS. Yes, making 10k or more per month is totally possible when you know how, but this is just hype.
According to the sales video, Matthew simply "uploads a few secret files to a few secret websites" and spends the rest of his time partying in Vegas and counting his money. Righto. Anyway, I'm happy to tell you the actual product is not as bad as I was expecting and I'll walk you through what to expect inside.
My Experience After buying
After I paid the $19 I was taken through a series of upsells which is something I have come to expect with these kinds of products. There's nothing wrong with upselling as long as the addittional products have value and are not necessary for you to make money with the core system.
I didn't buy these ( I rarely do) as I like to see if the product stands up to it's claims as advertised. Anyway, here are the upsells you can expect:
- Super Affiliate package= $39
- Instasite Pro= $49
- Viral Popup Bar= $17
What Is Operation 10K?
The core product consists of 10 video modules and 6 bonus videos teaching you how to create a basic product and build a buyer email list. Admittedly, I was surprised much value at all after watching the hype in the sales video, so I was glad to see such a good amount of content inside the members area.
I'll run through what each video consist of so you know what to expect after buying.
Module #1 | Mindset
The first video is brought to you by Desmond Ong who talks to you about cultivating the right mindset.
Getting yourself into the right mindset is no doubt one of the most important things you can do to achieve success either online or offline. I think this is a good video but on the same token, it tells you the the exact opposite to what the sale pitch did. As in, this takes work and nothing is going to just happen without taking massive action.
He also tells you to read a few books and tries to motivate you to take this seriously. Cool. At the end of the 7 minute video, that's the last we hear from him throughout the remaining 9 modules of the core product.
Module #2 | The System Blueprint
Neither Desmond nor Matthew actually bring you this training themselves. Desmond owns a company called Chromabit and apparently employs a number of people, one of which does the training here. The remaining training is brought to you by Pierre who is the project manager for this company.
Anyway, the idea with this system is to send traffic to a low ticket product that you create in order to generate buyer leads. Buyer leads are email subscribers who have purchased something from you in the past and can be a very profitable asset to build.
You are not trying to make money off the product you create, you are just trying to get people to buy something from you so you can build a list of buyers to promote other products to in the future. The idea is to give your affiliates 100% commissions in return for them promoting your new product.
Module #3 | Getting Buyer Leads
This has some useful information about how to build a relationship with your buyers email list to achieve longterm results. You are shown 3 key elements to doing this and shown some example emails that they are suing with their leads. I do think there are some useful points in this video and it's worth the watch.
Module #4 | Choosing a Niche
Making money online is all about targeting a group of people who are looking to solve a problem of some kind. This is known as a niche. This training teaches you to go after your passion and line this up with something popular, like health and fitness or Internet Marketing.
Module #5 | Value Creation
To sum up the training in this section, how to find other people's products and copy what they've done. For example, if your niche is about golfing you would find a popular digital golfing product like an ebook or course and learn exactly what they have done so you can copy this as best as you can. It makes sense not to be re-inventing the wheel, but I don't recommend copying someone else's product too closely.
You also get some downloadable sales page templates to use but there is nothing explaining how to actually get them working, which renders them valueless to the majority of folks within this training. If you don't know anything about website code, you'll be tearing your hair out trying to use these.
Module #6 | Creating Your Product
This shows you the basics of creating an ebook or video to use as your low ticket product. The idea is to do this quickly, easily and for free. Sounds good, but if you've never created a product you'll have no clue how to proceed other than copying someone else's product. There is more emphasis placed on video creation but again, not a lot of tangible training here in terms of creating a worthwhile product.
Bonus Video: I'm pretty sure they had some complaints or realised they needed to improve this module. Fair enough. This video provides a more detailed version of the previous video and goes into more detail on product creation. I do think this is good for newbies looking to create their own products and in the context of this system, it's probably enough to get you started.
Module #7 | Making It Work
This gives you 3 addittional ideas for product creation:
- Conduct an interview with an industry expert by lresearching different websites
- Find a YouTube channel in your niche and conduct an interview with an authority in your niche
- Outsource the product creation
There are some good ideas here and with enough effort, you this module and the last 2 videos to come up with something. I mean, it's a $5 product you are using to get buyer leads and it's your first attempt. It doesn't need to be revolutionary so the ida is just to make one and get started.
Module #8 | Your Sales Funnel
This is all about setting up your sales funnel which consists of 3 main elements, nothing too advanced.
Sales Page ==> Registration Page ==> Members Area
You are shown how to use Click Funnels which I haven't personally used, but it does look like a pretty decent product. It is also quite expensive at $99 per month though. Short of spending this kind of money or getting some actual training on creating your sales funnel, this will see a lot of newbies come unstuck.
I'm not saying it can't be done or that it's too hard, but there really should be more training on this crucial element in my opinion. In terms of the content on your sales page, you get shown how to copy what others are doing just like before with your product creation.
Bonus Video: They do provide you with a template to download and a video on how to use it which gives you some of the basics of creating sales content. This is helpful.
Module #9 | Tying Everyting Together
Brief video on using ClickBank or Warrior Plus to launch your product. Nothing to get excited about.
Module #10 | Partnering With Affiliates
Pierre runs through searching for product reviews related to your niche to find some of the top affiliates. Whenever you type in "X Product review" into Google, chances are there'll be an affiliate or two on the front page who has written a review for the product. It's an effective way to find some of the top affiliates, but to get these guys promoting your product is going to take more work than simply asking. Especially if you are a beginner marketer.
You see, affiliates are only to going to write reviews for products that are getting traffic already and they are only going to send your product to their list if it's good. Many won't even give you the time of day until they see the product is converting well.
I am not saying this put you off, but just know that it's not quite as simple as "getting affiliates to promote your products". Leveraging affiliates is massively powerful, yes. But this is going to take work and time to build the value of your product, your reputation and your relationship with affiliates.
Bonus Traffic Methods
These are 4 short traffic generation videos delivered by Desmond himself to help people get free traffic.
#1 The Leech Method: Guest blogging with no training other than finding a blog. This can be useful, but this bonus doesn't give you anything of value other than suggesting the idea.
#2 Trojan Method: Commenting on blogs and including your website in the description
#3 Spike Method: Sign up to the Warrior Forum and comment as much as possible. Place an enticing link within your bio so people will click through to your squeeze page. There are some good insights here but again, very basic.
#4 Timeline Method: This is a quick method of using Facebook to generate traffic.
It is good that these are included and the methods can work well, but this is very basic stuff.
What I Liked
- Useful concepts and training
- Low price and a money back guarantee
- This approach to making money online can be very effective in itself
What I Didn't Like
- Not very comprehensive on the 'nuts and bolts' aspects
- Very overhyped and (in my opinion) misleading sales material
- Most beginners will probably end up lost and spending way more money to make this work
- Traffic generation is key and the training here is very limited
I think the concept itself of creating a basic low ticket product to generate buyer leads and using affiliates to promote your products is a good one. With enough effort and practice you could eventually grow a decent buyer list and monetise it well. I also think that for the price, there is some good training here and will teach newbies some worthwhile concepts overall.
That said, it's nothing like the sales pitch lets on and there are some real drawbacks here.
It's one thing to give people a decent concept to work with, but putting all of this together is going to require more purchasing, addittional training and a fair amount of time. That's fine, but again it's nothing like advertised. Also, the whole point of doing this is to build your buyers list and once you get that list there is very limited training on how to effectively get the most out of it. More purchasing.
This is not a scam and there is definitely value being given for only 19 bucks, but if you come into this expecting to get the push button riches like the sales video makes out, you will be disappointed.