The Company: Origami Owl
Current CEO: Bella Weems
Startup Cost: $149 - $699
Full Review of Origami Owl
The company was officially founded by Bella Weems in 2010 and uses the mlm business model to distribute it’s unique jewellery products around the United States. This really all began with Bella deciding she wanted a new car for her 16th Birthday, so she started selling some of her jewellery at the markets and home parties at the age of 14!
I have to say I love hearing stories of people creating their own success at such a young age and this seems pretty inspirational. From one product idea of the ‘Living Locket’ Bella turned her dream into a company now boasting over 60,000 reps and a global revenue exceeding $250 million.
Now while all that is pretty cool, let’s turn our attention to the business opportunity. I will show you what to expect going into this and if it will be worth your while.
The Business Opportunity
Pretty clearly, the opportunity is targeted at women who like jewellery and entrepreneurship. The idea is to try the products yourself and if you love them, share them with friends and family. There are 3 distinct ways you can earn with this company:
Retail Commissions: They are generously offering reps 30-50% commissions on sales you make with the products. This really does sound pretty decent in my opinion.
Building Your Team: You can make money by recruiting others into your downline. There appear to be 8 levels of hierarchy within the compensation plan and overall it appears to be a really basic and easy to understand plan. That said I was only able to get my hands on snippets of this and various information on the company website and from other sources.
The Bonuses. Like most network marketing companies, there are bonus offers available for extra incentive and for the top performers. I don’t focus on these too heavily because they are not the bread and butter of the opportunity.
Becoming An Independent Designer
There are three main options to choose from in becoming an Independent Designer. Each kit comes with various products you would need to use and retail, along with access to you replicated website and training.
- The O2 Business Essentials Kit- $149
- Signature Success Kit- $399
- Ultimate Jewellery Bar Launch Kit- $699
Staying Commission Qualified
Once you purchase one of these kits it seems as thought to ‘qualify’ you need to accumulate $199 worth of PV (personal volume points associated with individual product purchases) within every 6 month period. You can buy this amount of product and keep it or sell it at retail. Either way this is the bare minimum required to maintain your business.
The Costs Involved
- Sign up cost
- Maintenance costs
- Monthly fee of $10 for your website
- Conventions, seminars and any other indirect costs associated with running a business
Total minimum yearly estimate: $667
From what I can see the products are pretty decent for what they are, I mean I am in no way an expert on jewellery but they seem cool and unique nonetheless. The website clearly displays the prices and different types of things you can buy from their website. The products appear to be targeted at people wanting an affordable solution to being able to customise their jewellery to make it fit their unique story and identity.
What I Liked
- They have some admirable core values and standards
- They have an interesting and unique product
- The sign up and maintenance costs are not extreme
- There is a large focus on the products rather just recruiting
- Clearly targeted and specialised offerings in an innovative new market
- Upfront about joining and other costs for the most part
What I Didn’t Like
- Personally I’m not into jewellery, I do like a nice watch though
- It wasn’t easy to find the official compensation plan anywhere, that detracted from my initial feelings of the company
- There is an alarming number of product related complaints online
- They heavily embrace the warm market approach, I will explain why this is not so great in a moment
- Online marketing is very limited and restrictive
The Main Reason People Struggle With This Company
First and foremost Origami Owl really endorses the direct sales model by targeting family and friends. It is done in such a way of going through your list of contacts and their contacts and trying to leverage those relationships in an effort to get them to a ‘party’ in this case.
This is something I found from one of the top reps in the company, proving the sort of thing I am talking about.
While this may work for some people for a while, this is not a sustainable business model and way of building your financial future. The problem is, you will inevitable run out of these leads and have no one to bring into your business. The warm market approach really only takes you so far, after maybe sponsoring one or two people you are left with having to buy products and not making any real money.
The products seem to have some real value for the right audience and I do like how the company has a strong focus on the product as oppose to just recruiting. Overall, I think this could be a great business for people who like the face to face marketing approach and I think you could make a decent bit of extra cash or potentially even a full time income. Hope this helps!