You've probably seen his annoying Youtube ads and maybe even spent some time watching his videos. Some people love what he teaches, while others are not so convinced.
After doing some research I personally don't think Tai is a scam artist but it could be a case of 'fake it till you make it' and I'll explain why I say this in a moment.
Either way, his story certainly isn't without controversy.
Some Background on Tai Lopez
Apparently, Tai Lopez started out as a college drop out and managed to find five millionaires to mentor him to where he is now. He had just 47 bucks in his bank account and was sleeping in a mobile home.
He then went on to become a 'certified financial planner' and began working for GE Capital as a wealth management financial advisor. Where I come from, in order to become a qualified financial advisor requires completing a college degree.
Not sure what that's about...
Whatever the case, he went into finance and stayed with GE for a couple of years after which he founded his own finance company (LLG Finance) and run that for another 4 years. According to many articles online, he then launched Elite Global Dating LLC in 2008 which owns of a number of dating websites, some of which no longer exist and some of which have a large number of complaints.
I found it quite difficult to find actual proof of some of this stuff though, so I did some digging through the web archives to see what came up. Turns out he did own Elite Global Dating and it now re-directs to a website called 'Elite Meeting' which has a large number of complaints from old members.
A quick Google search will dig up a fair bit of dirt on some of these dating sites.
The main complaint appears to be that the dating companies Tai owns are luring people into paying for membership by using fake profiles of people who are 'interested' in them. If they end up paying the emails stop suddenly and none of the people having sent these emails respond.
To be fair, almost every major website has complaints against it to an extent, but these do seem pretty consistent and there are many.
Anyway, Tai then went on to annoy the living hell out of everyone on YouTube with his lambo/ mansion ads in an effort to help people achieve the 'good life' with health, wealth, love and happiness. He has launched a program called 'the 67 steps' which will supposedly help people achieve everything they've ever dreamed of.
I haven't yet reviewed the 67 Steps as of writing this, so I'm not sure how good it is from personal experience. But I have read a lot about what others are saying. It seems that while there is some good information it's mostly regurgitated motivational stuff you could find from existing books.
Again, this is just what I have read from customers so how good it really is might be something you want to check out for yourself. Here's what one guy had to say on Quora.com and there's a lot of people not loving his program and that attest to the general nature of the 67 Steps:
Like any product, there are others who think it was amazing and something they really benefited from. One thing I will say is that it is sold through a marketplace called ClickBank which does offer a full 60 day money back guarantee, I have purchased many products through ClickBank and they are a legit company. So, this does reduce the risk if you wanted to try the product yourself.
There's no doubt this guy has been at the forefront of a lot of controversy and a lot of people think he's a full blown scam artist. After seeing some of the shenanigans in his videos I can understand why some people feel this way.
There's also the other end of the spectrum, his cult following. This group hangs off Tai's every word and follow him around as if he's some kind of 'supreme success leader'. Fair enough. Whatever you are into I suppose. Some of the common arguments go a little like this:
"Tai Lopez is not a scam, the real scam is what is being advertised on TV to people every day like junk food and the lottery. People that call Tai a scammer are those with a 'cynical mindset' and that mindset will hold you back from achieving success. If you go around thinking everyone is out there to scam you then you are not going to be ready for the time when someone great comes along.."
Here's the thing, just because someone reasonably questions the credibility of someone like Tai Lopez does NOT mean they go around calling everything a scam. Some may, but not all. If people were not somewhat cynical and question guys like this to some extent then there'd no doubt be a lot more people being ripped off blind by every smooth talking guru. This is just plain logic.
Look At My Lamborghini & Hollywood Mansion!
One of his big selling points is how he has enough money to buy a Lamborghini and other luxury cars in an attempt to show his authority and credibility for what he is talking about. There's one small problem though... he left the renter tag on the keys in one of his videos, oops!
Although it can't be proven he was renting this , it certainly adds to the controversy. Safe to say he does own it these days though so if he did rent it, good on him since he ended up buying it!
This is much like the Lambo but on a higher scale and with (what seems to be) proof. According to a site called Market Rap, he did not own this Mansion and he never did, he rented it on a short term lease to show people his amazing success, so they'd buy into his story.
According to an article published by Vice.com, Tai's assistant says that no Mansions or Lambos were ever rented and that his companies own them.
Whatever, rent as many Lamborghini's and mansions as you want! No biggy. I'm just making the point that you really shouldn't believe everything you see online. The Internet provides a unique opportunity to create whatever persona you can dream up.
Interview With Mark Cuban
Another way Tai has leveraged his credibility is with his interview with Mark Cuban, a successful billionaire and a great entrepreneur I might add. I want to point out that Mark is a businessman first and foremost and there is only one reason he agreed to meet with Tai.
Mark was trying to leverage the amount of YouTube views Tai is getting to promote his new book. Really? Yep. This is just business, plain and simple.
I did think it was cool to hear from Mark but I also know this is another attempt by Tai to prove he has 'friends in high places' and to increase his credibility. I can assure you if Mark wasn't trying to promote his book or profit somehow from meeting with Tai, he probably never would've been there.
A Case Of 'Fake It Until You Make It?
Here's one possible scenario...
Tai Lopez was smart and leveraged his way to success by showing people the image of who he was aspiring to be in the best way he knew how, until he actually made it there. He started with a small investment made through his questionable dating websites, rented a couple of luxury cars and started doing some paid YouTube videos. He talked about how successful he was and convinced people to believe in him. I really don't think anyone can deny this was both smart and very well executed.
Whether you think this guy is worth your time or a straight up con artist is really up to you. I personally don't buy into some of the hype and to be honest some of his videos are just plain annoying. He claims he does this to get people's attention and cut through the noise. The more people he can reach the more people he can help. Maybe. Or maybe he's just another guru pushing hype to sell his products?
I haven't spent days watching his videos but I do think some of the concepts he talks about are worthwhile. He definitely knows his stuff when it comes to the lives of successful entrepreneurs which can make for an interesting watch. I guess how much of what he is teaching it is actually his own and how much is just re-hashed from people like Tony Robins and Jack Canfield though, is something you would need to figure out yourself. Hopefully this has given you a look at both sides of the fence.