You’ve probably seen the annoying Youtube ads, I mean who hasn’t right? You might have even spent some time watching his videos. Some people love what Tai Lopez is teaching while others are not so convinced.
After doing some research I think it could be a case of ‘fake it till you make it’ and I’ll explain why I say that in a moment. I Don’t think he’s a scam artist but this article will give you some insight into his background so you can make your own mind up.
About Tai Lopez
Apparently Tai started out as a college drop out and managed to find five millionaires to mentor him to where he is now. The somewhat contradictory part about his story is that he then went on to become a certified financial planner and began working for GE Capital as a wealth management financial advisor. Where I come from, in order to become a qualified financial advisor requires completing a college degree. Hmmmm…
Whatever the case, he went into finance and stayed with GE for a couple of years after which he founded his own finance company (LLG Finance) and run that for another 4 years. According to the BBB Tai then started ‘Elite Global Dating LLC’ in 2008 which owns of a number of dating websites, some of which no longer exist and many of which have a large number of complaints.
Here’s a couple of complaints I found on ConsumerAffairs.com and the BBB, but there’s a lot more around the web…
The main complaint appears to be that the dating companies Tai owns are luring people into paying for membership by using fake profiles of people who are ‘interested’ in them. If they end up paying the emails stop suddenly and none of the people having sent these emails respond. It seems pretty clear some of these sites aren’t great but what level of involvement Tai really has had with these is unclear and this was a fair while ago.
Anyway, Tai then went on to annoy the living hell out of everyone on YouTube with his lambo/ mansion ads in an effort to help people achieve the ‘good life’ with health, wealth, love and happiness. He has launched a program called ‘the 67 steps’ which will supposedly help people achieve everything they’ve ever dreamed of.
I haven’t yet reviewed that product so I can’t comment from personal experience as to how good it is, but I have read a lot about what others are saying. It seems that while there is some good information it’s mostly regurgitated motivational stuff you could find from existing books. Again, this is just what I have read from customers so how good it really is might be something you want to check out for yourself.
Here’s what one guy had to say on Quora.com and there’s a lot of people not loving his program and that attest to the general and ‘fluff like’ nature of his training:
There’s no doubt this guy has been at the forefront of a lot of controversy and a lot of people think he’s a full blown scam artist. After seeing some of the shenanigans in his videos I can understand why some people feel this way. But on the same token, you’ve gotta hand it to this guy. He has managed to leverage his way to millions in some pretty smart ways.
There’s also the other end of the spectrum, his cult following. This group hangs off Tai’s every word and follow him around as if he’s some kind of ‘supreme success leader’. Fair enough. Whatever you are into I suppose. I did find one video by a guy that claims Tai is pretty amazing and it went something like this:
“Tai Lopez is not a scam, the real scam is what is being advertised on TV to people every day like junk food and the lottery. People that call Tai a scammer are those with a ‘cynical mindset’ and that mindset will hold you back from achieving success. If you go around thinking everyone is out there to scam you then you are not going to be ready for the time when someone great comes along..”
He then goes on to immediately promote his biz op and encourages people to visit his affiliate website promoting Tai’s 67 steps. While I do agree with some of what this guy said in the beginning of the video and I am not discrediting his opinion. However, I do have my own thoughts on this.
Just because someone reasonably questions the credibility of someone like Tai Lopez does NOT mean they go around calling everything a scam! If people were not somewhat cynical and question these types of guru’s then there would no doubt be a lot more people being ripped off blind every single day. This is just plain logic. Being skeptical to a certain extent serves to protect people from rubbish programs online, there are many.
Look At My Lamborghini!
One of his big selling points is how he has enough money to buy a Lamborghini and other luxury cars in an attempt to show his authority and credibility for what he is talking about. There’s one small problem though… he left the renter tag on the keys in one of his videos, oops!
Although it can’t be proven he’s renting this entirely, it certainly adds to this guys already questionable claim to fame.
Here In My
Lamborghini… I Mean Hollywood Mansion
This is much like the rented Lambo but on a higher scale and with actual proof. He does not own this Mansion and he never did, he rented it on a short term lease to show people his amazing success, so they’d buy into his story.
This article makes it quite clear he rented this property and has some interesting facts to back this up. Whatever, rent as many lambos and mansions as you want. No biggy. I’m just making the point that you really shouldn’t believe everything you see. The interent provides a unique opportunity to create whatever persona you can dream up.
Interview With Mark Cuban
Another way Tai has tried to leverage his credibility is with his interview with Mark Cuban, a successful billionaire and a pretty cool guy I might add. I want to point out that Mark is a businessman first and foremost and there is only one reason he agreed to meet with Tai. Mark was trying to leverage the amount of YouTube views Tai is getting to promote his new book. Really? Yep. This is just business, plain and simple.
I did think it was cool to hear from Mark but I also know this is another attempt by Tai to prove he has ‘friends in high places’ and to increase his credibility. I can assure you if Mark wasn’t trying to promote his book or profit somehow from meeting with Tai, he would never have been there. Again, there’s nothing wrong with this in itself and this is smart marketing no doubt.
A Case Of ‘Fake It Until You Make It?
Here’s what I think.
I think Tai Lopez is smart and leveraged his way to success by showing people the image of who was wanting to be in the best way he knew how, until he made it there. He started with a small investment made through his rubbish dating websites, rented a couple of luxury cars and started doing some paid YouTube videos. He talked about how successful he was and convinced people to believe in him. I really don’t think anyone can deny this was both smart and very well executed. I think so anyway.
Personally, I think good on the guy for getting where he is. But I also think the way he has done this is somewhat questionable. At least, if some of the complaints regarding his old websites were true anyway. I also think if your goal is to ‘fake it until you make it’ then it would be more worthwhile to study Tai himself and what he has done to get to where he is more than anything.
Whether you think this guy is worth your time or a straight up con artist is really up to you. I personally don’t buy into the hype and while he has got some good things to share with people, I’d rather learn from the source. As in, the books he is referring to within most of his videos. I think calling Tai a con artist is uncalled for based on what I have seen.
I mean, he does use typical hype in some of his videos, but that doesn’t make him a scammer and it doesn’t mean he hasn’t achieved great things either. In fact, some of his content does teach people worthwhile concepts and there’s no doubt you could learn some good things from Tai. Either way, there are many great self development coaches out there and I’m personally more drawn to the ones who share business insights as oppose to focussing on showing off their riches. But hey, that’s me.
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