Product: Turnkey Profit Machines
Owner: Stefan Ciancio et al.
This is not as simple as 'turning a key' as the sales material suggests. However, this is a very powerful strategy and by putting in the effort you could absolutely create a consistent income this way. After going through the training, I can safely say this is very good value for money.
The product was launched 8th October 2016 by Simple Spencer, Greg Kononenko and the guy doing the actual training is Stefan Ciancio.
I found out about this through an email from Spencer. I'd purchased one of his products named Lazy Profit Explosion a while back and found it to be pretty decent, so I was keen to see what all the fuss was about.
What Is Turnkey Profit Machines?
The sales page claims that all you need to do is '"set up the machine, turn the key and bank big profits". Well, call me a skeptic, but I've heard this kind of hype many times over the years so as exciting as it may sound, I wasn't going into this with those kind of expectations.
So what is this really about?
Basically, this is a training on how to set up an ecommerce store from scratch and re-sell products you purchase at places like Alibaba, eBay and Amazon. To get traffic to your store you are shown how to leverage Facebook ads which I am a fan of, it's an awesome traffic method when you learn the ropes.
What To Expect After Buying
Immediately after you buy there are 2 upsells and an invitation to a webinar event. In comparison to many other products, this is not over the top and the prices are not extreme.
- Personal Turnkey Case Studies for $27
- Done For You Machines for $47
- Free webinar registration (likely designed to promote another product)
They seem like potentially worthwhile upgrades also, although I didn't buy these so I can't say for sure.
Inside The Members Area
In this section I'll give you the run down on what to expect in the core training modules. There are 16 videos in total within the core training and another 6 videos in the case study.
This contains 4 main videos that essentially introduce the training, show you a ton of great ways to find a niche (idea for your store) and show you how to do some product research.
Video #1 (System Overview): Not much to say, it's an intro video.
Video #2 (Finding a Niche): I personally found this training to be very thorough and provide a ton of good ways to come up with niche ideas. Stefan takes you through the processes he uses to come up with ideas and notes down the ideas he came up with along the way to show you some worthwhile niche ideas.
That said, I did kind of find myself asking the question.. "that's cool but what niche should I choose?". As in, what makes one idea better than another?
I personally help people choose a niche for their website on a daily basis and I can safely say this is one of the biggest challenges and struggles people face. As far as idea generation goes, I found this training to be awesome, but I do think some newbies will struggle to know why one idea is better than the other after watching this. Granted, niche selection is an entire topic on it's own so for one video, you can't complain and as I explain, this is added to and clarified in later videos.
Video #3 (Product Research): This shows you how to do product research and are given many good ways of coming up with a product to sell, where to find them and some of the key things to look for. This is worth paying attention to as he shows you exactly how to find good products at good prices.
Video #4 (Deciding On Your Store Products): This kind of re-caps and does clarify the difference between broad vs narrow niche and what Stefan would choose. I personally think this was very helpful and will remedy some of the confusion relating to choosing a profitable niche.
This module is all about getting the basics of your shop up and running and choosing an autoresponder so you can collect emails from those who visit your store.
Video #5 (WooCommerce vs Shopify): This module starts off by showing you what store to use and how to get it set up. The store of choice is Shopify given how easy it is to get rolling with and it's low price. The alternative you are shown is WooCommerce which is a bit more complicated because it involves setting up a website and installing WooCommerce as a plugin.
What would choose? Well, I can see both sides of the coin with this.
Shopify- This is the easier way to go and (potentially cheaper at the beginning) in the long term depending on the route you choose. All you need to do is choose the plan you want to go with ($14-$179 monthly) and follow the prompts. It's about as plug and play as you can get when it comes to ecommerce and it's a great option.
WooCommerce- This is a WordPress plugin and it's free to install on a WordPress website. This does have it's advantages but it is a little more complicated. You see, depending on your situation you could end up spending several hundred dollars to get your store setup how you want it. Also, if you have no idea about website building this can prove the more time consuming and (initially) difficult option.
That said, it does have it's advantages if you go about things in the right way and long-term, it can be more cost effective. I also found a worthwhile article that compares the pros and cons of each approach which might be worth checking out. I found it useful.
Video #6 (Store Setup): Takes you through the process of setting up your Shpify store, choosing themes and how it all works.
Video #7 (Store Optimizer): Setting up some apps to allow you to integrate useful services and also takes you through some of the core elements in your store. By this point, you'll have the bare bones of your store up and running.
Video #8 (Autoresponder): Like any good online business, growing your email list is important. This section shows you how to get yourself setup with an autoresponder. You are shown Mailchimp and Aweber which are both awesome companies and I've personally used both.These days I use Aweber but either option is good.
Note: There is no training in this module or anywhere else on what to do with your autoresponder, how to get leads or how to market to your email list. It's possible I missed something but from what I can see, there is some basic stuff in the case study and it seems this is taught in the first $27 upsell.
This module is all about setting up your Facebook fan page and ads which is key to getting the products sold. No visitors means no profit.
Video #9 (FB Account Setup): Short video on setting up your account in FB.
Video #10 (Fan Page Setup): This is a walk through of setting up your fan page in FB. The idea is to provide people with useful content and create relevant ads inside this page as well.
Video #11 (Setting Up Ads): This is how you are going to be getting traffic to your store. Stefano shows you the ins and outs of audience targeting and setting up your first ad.
Video #12 (Ad Strategies): This is where you will get some worthwhile insight into getting the most out of your advertising dollars. The main idea is zeroing in on the most targeted niche of buyers you can and avoid going too broad. You also get some other useful insights into increasing your conversion rates, getting more buyers.
The last module in the series and it is all about scaling your results and retargeting which is an awesome way to increase your profits.
Video #13 (Scaling Your Business): In this video you get some good insights on scaling your ads successfully from someone who is already getting results. If you are a newbie, this one video alone is worth studying and taking notes on, as it could save you a lot of money and fast track your results.
Video #14 (Retargeting): This is one of the most powerful features that FB ads beings to the table, it is called Facebook Retargeting. When someone visits your shop, your shop will automatically send user data (demographics, interests etc) to Facebook. This is SUPER powerful stuff since you can then setup ads to market to those same people, and create 'lookalike' audiences that match their profile. The bottom line here is that you are serving ads to THE most targeted audience possible and will drastically increase your conversion rates and the revenue you will earn. It does take time to learn all of this stuff but by simply following the training to this point, you will have the basics in place.
Video #15 (Other Strategies): Stefan shows you some addittional ways of driving targeted traffic such as publishing blog posts, Instagram and Twitter. I must admit I'm pretty slack when it comes to social media, but I know how insanely powerful Instagram can be and Twitter. The methods shown are simple and effective and over time, will get you results.
As for bog posts, I can personally vouch for how incredibly powerful this strategy can be just on it's own. I would much prefer to use the WordPress/ WooCommerce combination when it comes to blogging, but Shopify is no doubt and effective platform for this as well. You won't learn what you need to know about this within this training, but it does give you a brief overview.
Video #16 (The Wrap Up): This video wraps up what you've learned and talks about the upsells they offer and how they can be helpful.
The 38K Case Study
The last 'case study' I got from one of Spencer's products left a lot to be desired, just saying. This on the other hand, was a nice surprise. You actually get a real case study consisting of 6 'over the shoulder' videos that run for about an hour all up. The guy doing the videos is named Phil Schaefer.
Personally, I think TPM is worth well over $16.45 for this one aspect alone. Being able to learn from people already seeing success in ecommerce is priceless. It's not about copying exactly what Phil has done, it's about taking notes on the concepts he is sharing here, why he failed and why he succeeded.
The bonus section gives you a ton of extra value. Rather than just extra products to buy or outdated PLR content, this is real value and to be honest, blows this products value way over the asking price.
What I Liked
- Solid traininig on making money with ecommerce
- Useful insights into what successful marketers are doing right now on their campaigns
- Awesome case study
- Low price and very high value for money
- Bonus material alone is good value
What I Didn't Like
- Not as simple as 'turning the key' and will take time to learn and implement
- Paid advertising, setting up Shopify and buying products will cost $100's
This is hands down one of the best products I have personally seen of it's kind on Warrior Plus. It's legit!
If you go into this thinking it will be quick and easy and won't cost you much more than the product price, you'll probably be disappointed. You should be prepared to be paying for traffic and buying products to re-sell which is fine in itself, but as a newbie could result in a loss. At least, for a while. The key is to follow the training to the letter, do your homework and start small- then scale up.
Overall this is a very good product and it's a strategy that you could master over time to create 10K or more per month. I have absolutely no doubt about this. When you consider the asking price, the content you are given, the case study and the bonuses, this is a freaking steal at 16 bucks. This is 100% legit.