Wealthy Affiliate Premium Member Bonus!
Congratulations on upgrading to WA's Premium membership! You have made an excellent decision and have access to absolutely everything you need to succeed online 🙂
This is the bonus #1 and there are 7 addittional bonus trainings I will be delivering to you over the next 6 months, straight to your WA inbox. Be sure to keep on the lookout for these with each new month!
These bonus trainings are going to help you get the best possible value out of your Premium membership as I will be sharing some very valuable insights with you. I share the things I have learned along my journey from newbie to profits to help you avoid the pitfalls and achieve your goals in the shortest time possible. Enjoy!
Choosing a Niche (Just Pick One)
One of the biggest things I see people getting stuck on (hands down) is choosing a niche. The more you come to learn, the more you will see how much potential there truly is online and how you really don't want to be spending too much time on this.
At the end of the day, your first website/ niche probably won't be your last so THE most important thing to do is CHOOSE ONE and get on with your journey. Trust me on this.
What Is a Niche?
A niche is just a group of people searching for something online. That's it!
I could elaborate and give you the technical explanation, but it's totally unnecessary. You are just trying to find a group of people who are looking to solve a particular problem. They are using Google to find useful content that provides them with a solution to this problem.
Your content will be the solution they are looking for. Don't worry about the money part yet, this is all covered in the training I promise you.
You do NOT need to be some kind of marketing guru to choose a highly profitable niche and make money online. No way! You can do this and I am here to help you.
Why You Need To Choose a Niche
You might be wondering why on earth you even need to choose a niche in the first place.
Well, in order to be successful online you need to be specific and cater to the needs of a specific group of people- AKA a niche.
To put things into perspective, there are over 3 billion people using the internet every day around the globe and Trillions of dollars being spent each year by these people. You don't want (and good luck trying) to cater to all of them. That's not how it's done.
When people are searching for stuff online they want relevant information from a relevant website. If they don't find what they are looking for quickly, they will leave.
Some Examples of Good Niche Ideas
To give you a real world example of the concept of niche marketing, let's have a look at the 'bamboo' niche. Why did I choose that? It just popped into my head! No reason.
The Bamboo niche in itself is MUCH too broad and if your website was about 'bamboo' in general you'd find it pretty hard to succeed. You need to drill down to discover more targeted niche ideas.
Here's a few quick ideas to show you what I mean:
- Bamboo Blinds
- Bamboo Flooring
- Bamboo Clothing
- Bamboo Bedding
- Bamboo Decking
- Bamboo Huts
- Bamboo Screening
- Bamboo Hammocks
- Bamboo Beer (yep- that one has me curious)
- Bamboo Vehicle accessories
- Bamboo iPhone cases
- Bamboo Bike Helmets
That list took me about 2 minutes to put together and I am not kidding when I say there are 1000's of great niche ideas in the bamboo niche alone.
Drilling Down Even Further
To illustrate this further let's take a look at more niche ideas within 'bamboo clothing':
- Bamboo nappies
- Bamboo pyjamas
- Bamboo infant clothing
- Bamboo clothing for woman
- Bamboo clothing for men
- Bamboo swimwear
- Bamboo formalwear
- Many more
As you can see, there are TONS of possibilities in just one broad idea alone.
There is money to be made in any one of those niches I have shown you above and some of them have almost no competition. Using the example above, you could choose the the 'bamboo clothing' niche and cover multiple topics in one website or you could drill down even further and create a website all about 'bamboo infant clothing' all on it's own.
It's entirely up to you but both ways have a lot of potential. The point is, there are billions of people searching for answers to their problems and ways to fulfil their product needs online every single day and this training will show you how to tap into that opportunity.
Choose a Niche You Are Interested In
Since ANY niche can create an income for you it is important to start out choosing somehting you are interested in or even better, something you are passionate about.
You are building a real business here which means it's going to take real work to put together. As such, you are 10x more likely to see results if you like what you are doing. It's a lot easier to write content your website and put the work in when you like what you are doing right.
There's absolutely NO reason at all to be stuck in a niche that you don't care about or aren't interested in!
If choose some niche you think is 'going to make lots of money' instead of being interested in it, you'll probably get bored and quit before seeing results. Also, you'll naturally know more and want to know more about something that interests you. This means you'll have more value to share with people, the only way to succeed online is to give people value.
The bottom line, don't choose a niche just because you think it's going to make you money. Choose your passion and go from there. Yes, there must be an opportunity to make money, but in my experience money can be made in some of the strangest niches you could think of, so ruling something out because you don't think it is profitable is a mistake.
The more you are interested in the topic, the longer you will stick at it. This is key.
If You Can't Decide On a Niche...
Don't stress, you're not alone! Some people aren't interested in a particular topic but love the process of internet marketing itself. In this case you would be interested in creating niche websites because you love internet marketing by itself, and that's fine!
Personally, I love internet marketing and I'm very passionate about helping people succeed online. One of the main reasons for wanting to help people is because I spent years being burned by internet 'gurus' who did nothing but feed me BS about making money online.
Now that I've learnt what actually works, I love sharing that with folks! I also have websites in some of the most random niches you could think of making me money each month and some of those I'm not passionate about in themselves.
My point being, there is ALWAYS a way and there is always a niche to get into.
If you are passionate about online business and marketing or simply can't decide what niche to choose, then I recommend heading over to the Wealthy Affiliate Bootcamp.
The Process Of Choosing Your Niche
There are many ways to go about this but I'll show you exactly what I do and what is proven to work. The very first thing I want you to do is download my niche ideas list below:
The idea of this list isn't to come up with an idea on the spot. If you do, great. But the purpose of this list is to get your mind working and coming up with some ideas. Grab a coffee and get yourself into a space with no distractions. It's important for you to have a space that allows you to think and get a little creative!
Ok, so take a look at the list you just downloaded and try to decide on a fairly broad topic you're interested in, and write it down. If you already have a specific idea, that will work too.
Once you've got some broad ideas noted down, the following resources will help you drill down even further to come up with something more specific.
Head over to Amazon.com and start drilling down into a smaller niche using some of the categories they've got listed. Amazon has tons of different categories to choose from and it can be a great way to come up with niche ideas.
Another useful resource is a website called Dmoz.org:
Just about every topic you could think of is listed here. Spend some time digging around to come up with some ideas you 'click' with.
The idea is to get used to the concept of starting with a broad idea, then drilling down into more targeted niche ideas. Don't worry about how much money can be made or if you think it is going to be profitable at this point.
Once you've come up with a few ideas there's a third way to drill down and come up with even more ideas using Google. Once you've worked out a topic you are interested in all you need to do is type it into the Google search bar and put any letter from 'a-z' before OR after the main phrase relating to your niche.
For example: Let's say you've decided you are interested in mountain hiking. Punch in the term "mountain hiking" into the search bar and then the letter "a" after it.
That didn't give us many decent ideas so we'll now move on to the letter "b":
That gave us a couple of good ideas to work with! By the time we get to the letter "e" we have uncovered several more ideas:
Hopefully, you are beginning to see that coming up with great niche ideas is not difficult and you do not need to be some kind of marketing guru. Using the example of "mountain hiking boots" we could plug that into Amazon to come up with even more ideas:
As you can see above, there are several different categories of mountain hiking boots and an absolute tons of products you could promote relating to this niche as well. Don't worry about the money part right now but just know that ANY product you see in Amazon (and just about about anywhere else online) is something you can promote and earn commissions on when you get to that stage.
Other than using these methods- get creative! Browse around the web, talk to people you know, figure out what interests you. You don't need to re-invent the wheel or do something no one has done, not at all!
Here's a video I used to help me find a niche that will help you visualise this process:
Simplifying The Research Process
If you want an easier way to do niche research then I recommend using a tool I personally use called Jaaxy. You do not need this starting out but it makes life a lot easier and can give you boatloads of ideas very quickly.
For example: By plugging the term "mountain hiking" into Jaaxy it will spit out hundreds of ideas for you to get started in as little as 5 seconds.
Jaaxy essentially simplifies the 'Google Search Tab' method I explained above. Again, it's not necessary but it's a great resource and you can access Jaaxy for free using this link. You'll get 30 free searches then it's $19 per month if you want to keep using it.
Should You Be Concerned About Competition?
No. Competition just means there's money to be made so it's actually a good thing.
That said, it is wise to start with a targeted niche as oppose to a very broad niche. Either way, competition does not matter right now. I am not exaggerating when I say that ANY niche can make you money so the best thing you can do is choose something you are interested in and follow the process.
You've learned what a niche is, the importance of choosing something you are interested in and how to go about finding niche ideas. You've also learned that ANY niche can make you money so you don't need to find the 'perfect niche'. Just choose ONE and get going!
Sneak Peek: Day 15 Member Bonus
Keep an eye out for your 30 day member bonus, I'm going to show you how to leverage the WA support system to get the expert help you need to succeed. This will be a HUGE help to you moving forward and allow you to take FULL advantage of everything WA has to offer...